Full-Time in Johannesburg, ZA - Remote (any location) - Marketing
Influencer Marketing Specialist
Pronto Pilates is redefining boutique fitness with premium, on-screen Pilates classes delivered in beautifully designed, self-service studios. Open from 5:15am until late, we offer members an elevated Pilates experience that fits seamlessly into their day -- at an unbeatable price point.
About the Role
We're looking for a
creative, organised, and results-driven Influencer Marketing Specialist
to bring our brand to life through local voices, creators, and aligned partnerships. From micro-influencers and wellness advocates to boutique brands and content collabs, you'll source, brief, manage, and amplify partnerships that drive both reach and real conversions.
This role plays a key part in helping the team deliver on core KPIs, including:
1,500+ pre-registrations before launch
100+ launch party attendees
300+ founding members at launch
480 members within 6 months
This role is ideal for someone who understands how influence actually works -- not just likes and follows, but referrals and member acquisition. If you're equal parts relationship-builder and campaign manager, this is your chance to help grow one of the most innovative fitness brands on the market.
Key Responsibilities
Influencer Sourcing & Relationship Management
Identify and engage local creators, micro-influencers, and brand-aligned advocates in key studio markets
Manage inbound and outbound influencer outreach -- including briefs, product seeding, and follow-ups
Build long-term relationships with repeatable, high-performing partners
Develop and manage influencer and ambassador programs with clear, trackable incentives
Coordinate studio visits, trials, and content opportunities with creators
Campaign Execution & Tracking
Brief influencers with clear messaging, brand guidelines, and creative prompts
Track influencer performance across KPIs: reach, engagement, content quality, referral traffic, and new member signups
Work with the Paid Media team to repurpose top-performing UGC in ads and retargeting funnels
Maintain an influencer tracker with live campaign status, links, metrics, and learnings
Monitor trends across social platforms to keep Pronto's content relevant and fresh
Reporting & Optimisation
Report weekly on influencer performance, including direct impact on leads and member growth
Optimise campaigns based on what's working and scale repeatable playbooks across new markets
Share content, insights, and best practices with the broader marketing and studio teams
To secure an interview, you should possess the following:
2-4 years of experience in influencer marketing and social-led campaigns
Proven ability to source, brief, and manage creators at scale
Strong communication and negotiation skills -- you're clear, warm, and commercially aware
Excellent organisational skills with a structured, self-driven workflow
Familiarity with tracking tools (UTMs, affiliate links, and influencer platforms)
Understanding of performance marketing metrics (CPE, CPC, ROAS, etc.) is a plus
Available for AUS and US timezone overlap to align with global team and studio launch schedules
Bonus Points For
+ Experience with a fitness, wellness, or lifestyle brand
+ Hands-on work with content repurposing or UGC whitelisting
+ Eye for content -- you know what performs, and what fits the brand
What Success Looks Like
A growing roster of trusted creators and partners that align with Pronto's premium-yet-accessible vibe
Influencer and UGC content that's repurposed across paid, organic, and studio marketing
Clear attribution between influencer activity and new member acquisition
Local studios become known through trusted voices, not just paid ads
Sound like your kind of role?
and help us grow a community-powered brand, one great partnership at a time.
This is a full-time remote position, working Monday-Friday. Although there is some flexibility with the work schedule, you will need a few hours each day in both the US and AUS time zones to collaborate with international colleagues (i.e.: 7am-11am and 3pm-7pm SAST).
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