Job Description

Discovery - Marketing

Marketing Manager - Health

About Discovery

Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.

About the role

Discovery Health is the leading medical scheme administrator in South Africa, providing administration and managed care services to over 3.3 million beneficiaries. We provide administrative and managed care services to Discovery Health Medical Scheme, South Africa's largest open medical scheme, as well as 18 restricted medical schemes on behalf of leading corporate clients.

Our team is responsible for marketing strategies that support the Discovery Health business and Discovery Health Medical Scheme including:

• Driving new business growth for Discovery Health Medical Scheme
• Increasing and maintaining our brand lift scores - by innovating on campaigns to drive brand love

• Promotion of the value-added services Discovery Health offers members of the schemes we administer.
• Developing strategic campaigns across all demographic groups

Key Purpose

To create brand and communication solutions that enable business to meet their objectives by:

• Driving and defining the implementation of brand and communication strategy and solutions.
• Interfacing with senior business stakeholders to define and co-ordinate brand or communication strategy.
• Understanding the impact of that strategy across business.

Areas of responsibility may include but not limited to

• Unpack complex business needs and to provide creative solutions considering all stakeholders
• To create integrated solutions which are consistent across all brands/ businesses and communities, and which meet best practice principles
• To ensure that solutions are in line with Discovery marketing model
• Develop people through coaching (as required)
• Manage a budget
• Build and maintain relationships with key business stakeholders, both at a strategic and operational level

• Plan, develop and execute digital paid advertising campaign strategies, including creative approach, audiences, messaging, and budget across Facebook and Instagram as well as other digital advertising channels
• Optimise always-on campaigns with targets, goals and conversion code, as well as tracking for maximum ROI
• Compile reports on digital campaign performance including insights on reasons for fluctuations and provide regular insights to business
• Seek and manage online advertising opportunities
• Suggest and implement new features to develop brand awareness and Brand love for Discovery Health
• Conduct market research and competitor analysis
• Manage invoices for digital advertising suppliers to ensure they are paid
• Test a campaign using benchmarks to determine if worth pursuing further or using a different strategy
• Understanding of the full marketing funnel

Competencies

• Be able to translate campaign objectives into a creative brief, review creative outputs and get approval
• Be able to monitor and analyse existing campaigns that are not working and make the necessary changes to get results
• Must have high attention to detail
• Must work closely with business and external suppliers
• Be proactive in identifying new marketing opportunities and develop strategies
• Work within a budget
• Be able to collate, analyse and deliver regular reports of campaign results and measure ROI of campaigns
• Great organisational and multitasking skills
• Excellent management, negotiation, listening and communication skills

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Education and Experience

• Minimum 3-year undergraduate
• Post graduate qualification in marketing is preferable
• Relevant industry qualification
• Minimum of two years of experience in digital advertising campaign management in managing Facebook and Instagram campaigns
• Google Ads and programmatic display advantageous
• Minimum of 5 years' experience in Marketing or Communication (overall)
• Experience in compiling campaign strategies, reviewing creative briefs for campaigns
• Basic reporting skills

Advantageous Skills:

• Facebook Blueprint certified
• Google Ads certified
• Experience with Google Analytics
• Experience with Smartly.io
• Experience with the Google Display & Video 360 suite
• Experience with native advertising / premium buying
• Experience in direct marketing copywriting

EMPLOYMENT EQUITY

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Discovery