Job Description

Role: Head of Product
Location: Remote (time zone overlap with the Netherlands required)
Employment type: Full-time
About Numoya
Numoya is an e?commerce brand focused on hair tools for older women. Today, 90-95% of revenue comes from a single hero product: a portable detangling/styling brush sold primarily to women 65+ with short hair who have struggled with styling. The business is very strong on marketing and customer acquisition, and now needs to build real product depth beyond a single brush sourced from China.
Role Overview
Numoya is hiring a Head of Product to fully own the product function end?to?end. This person will be responsible for:

• Defining the product vision and roadmap for Numoya's hair tools portfolio
• Identifying, validating, and launching new products quickly
• Optimizing the existing hero product (and customer experience around it)
• Building a repeatable, data?driven process for product discovery and development
• The founders are strong at marketing but have limited product expertise. You are expected to lead, not follow, in this area: design the process, make informed decisions, and move fast to test and iterate.

Key Responsibilities
Product Strategy & Vision

• Develop and own the product vision and multi?quarter roadmap for Numoya's hair tools line, with a focus on the 65+ female demographic.
• Deeply understand our core customer: pain points, desires, hair care routines, willingness to pay, and usage of current tools.
• Map and analyze the competitive landscape in hair tools and adjacent categories; spot gaps and opportunities for differentiated products and positioning.
• Identify new product lines or extensions that fit Numoya's brand, audience, and marketing strengths.

New Product Discovery & Development

• Source and evaluate potential new hair tools/products (e.g., through suppliers, manufacturers, white?label, or custom development).
• Build fast, lean validation loops:

• Customer interviews and surveys
• Concept tests, landing pages, pre?launch lists

Small?batch test orders and limited launches

• Define clear hypotheses and success metrics for each new product experiment.
• Work closely with suppliers/manufacturers on samples, iterations, quality standards, and cost negotiations.
• Manage the full lifecycle from concept ? testing ? launch ? scale/kill decisions.

Existing Product Optimization

• Own the performance and customer experience of the current hero brush and any future core products.
• Analyze returns, reviews, support tickets, and NPS to identify product and packaging improvements.
• Propose and execute changes to product specs, packaging, instructions, accessories, and bundles to improve outcomes for older customers.
• Collaborate with marketing on positioning, messaging, and creative angles grounded in real product insight.

Data, Experimentation & Insights

• Set and track product KPIs (e.g., product?level contribution margin, repeat rates, product?specific AOV, return/complaint rates, review sentiment, test launch performance).
• Design and run structured experiments (A/B tests on offers, bundles, variations) to learn quickly.
• Translate quantitative and qualitative data into clear recommendations and decisions: scale, iterate, or kill.

Cross?functional Collaboration

• Work closely with founders and the marketing team to ensure product strategy fuels and enhances acquisition and retention campaigns.
• Provide marketing with detailed product knowledge, customer insights, and angles that can be turned into high?performing creatives.
• Collaborate with operations/logistics on supply, inventory planning, minimum order quantities, and lead times.
• When needed, brief and coordinate with external partners (e.g., designers, packaging specialists, agencies, freelancers).

Process & Leadership

• Design and implement a lightweight but robust product development process suitable for a fast?moving DTC e?commerce brand.
• Introduce pragmatic tools and workflows (roadmaps, backlogs, prioritization frameworks) without heavy bureaucracy.
• Potentially build and lead a small product team over time (e.g., product specialist, product researcher, technical PM, etc.) as scale demands.

What Success Looks Like (First 6-12 Months)

• A clear, prioritized product roadmap aligned with business goals and marketing strengths.
• Several new products were identified, validated, and launched, with at least some showing strong early traction.
• Improved performance and customer satisfaction for the current hero brush (better reviews, fewer complaints/returns, stronger LTV).
• A repeatable test?and?learn product process is in place, with fast cycles and clear decision criteria.
• The founders no longer feel "blind" on product - you are the trusted owner of all product decisions.

Requirements
Must?Have Experience
4+ years in Product, Category, or Brand Management in:

• DTC e?commerce, consumer products, beauty/hair care, personal care, or closely related physical product categories; and
• Environments where speed of testing and iteration is critical.
• Proven track record of:
• Successfully launching new consumer products from concept to market.
• Making decisions based on data + customer insight, not just intuition.
• Running lean experiments (test batches, pre?launches, landing page tests, etc.).
• Experience working in or with small/medium, high?growth companies, but with enough structure to handle roadmap, KPIs, and processes.
• Strong collaboration with marketing teams (especially performance/paid media) to align product and messaging.

Skills & Competencies

• Strong customer insight skills: interviewing, observing, and translating feedback into product decisions.
• Excellent analytical skills: comfortable with spreadsheets, cohort views, funnel metrics, and simple tests.
• Very high bias for action and speed:
• You prefer "launch and learn" over waiting for perfect information.
• You can ship "good enough to gather data" and then iterate.
• Structured and organized: able to manage multiple product initiatives without dropping details.
• Strong communication: can clearly explain product logic and trade?offs to non?product teammates.
• Comfortable owning decisions end?to?end and being accountable for outcomes.

Nice?to?Have

• Experience with the 65+ demographic, haircare/beauty tools, or assistive/comfort products.
• Experience working with Asian manufacturers/suppliers (e.g., China) and managing samples, quality, and MOQs.
• Experience setting up or working with review/NPS systems and customer feedback loops.
• Background in (or close collaboration with) performance marketing, CRO, or growth.

Traits That Fit Numoya's Culture

• Speed over perfection: You move fast, test fast, and are comfortable learning in public.
• Ownership: You behave like a founder of the product function.
• Pragmatic: You choose simple, effective solutions over complex frameworks.
• Curious and empathetic: Genuinely interested in the lives and needs of older women using our products.

Skills Required