Job Description

We're helping a

growth-focused marketing agency

find a

Head of Performance Marketing (Part-Time / Fractional)

to lead high-value client relationships and elevate the agency's paid media offering.


You'll design, refine, and oversee data-driven performance strategies across Google, LinkedIn, Meta, and emerging platforms -- focusing on lead quality, scalability, and ROI. Working closely with a PPC Specialist handling execution, you'll take ownership of strategy, client communication, and growth initiatives.


This role is ideal for a

senior performance marketer

who combines strategic vision with deep technical understanding -- confident engaging with senior marketing leaders from global brands and shaping large-scale, multi-channel campaigns.

Part-Time: 2-3 days/week (~10-20 hours/week, with potential to scale to full-time)

Schedule:

GMT/BST hours (with some overlap with early US hours preferred)

Location:

Fully Remote (PH & South Africa-based candidates are preferred)

Engagement:

Independent Contractor

Start Date:

ASAP

Rate:

$600-$1600/month (based on a 10-hour workweek, depending on level of experience)

Key Responsibilities

Strategic Leadership

+ Develop and lead sophisticated, multi-channel paid media strategies that prioritize lead quality and conversion performance.
+ Create and test new campaign frameworks tailored to audience segments by industry or lifecycle stage.
+ Identify and scale high-performing channels beyond Google and LinkedIn to diversify traffic and acquisition sources.
+ Conduct quarterly strategic planning sessions with clients, aligning marketing performance with business outcomes.
+ Design and refine attribution frameworks for complex sales cycles.

Client Service & Relationship Management

+ Serve as the primary strategic advisor to senior client stakeholders.
+ Lead strategy calls, present insights, and proactively identify optimization opportunities.
+ Build trusted client relationships through transparent communication and consistent value delivery.
+ Ensure clarity, confidence, and reliability in every client interaction.

Team Leadership & Collaboration

+ Partner with the PPC Specialist to turn strategy into clear execution plans with measurable outcomes.
+ Review and refine campaign structures, briefs, and reporting to uphold high-quality standards.
+ Mentor internal team members, helping strengthen the agency's performance marketing expertise.

Performance & Reporting

+ Own accountability for improving lead quality and ROI while maintaining or scaling lead volume.
+ Deliver actionable monthly and quarterly reports highlighting insights and growth opportunities.
+ Track and optimize key metrics -- CPL, conversion rates, CAC, and ROI.

Requirements

8-10+ years of experience in

performance marketing

, including senior-level strategy roles. Proven success managing

100k+/month ad budgets

(ideally 150k+), with documented results. Strong background in

Google Ads, LinkedIn Ads, Meta Ads

, and other paid media channels. Analytical mindset with advanced understanding of campaign attribution and funnel performance. Excellent communication and presentation skills -- able to engage confidently with C-level stakeholders. Experience managing high-value client relationships in

agency environments

. Proven ability to balance strategic oversight with hands-on optimization.

Nice-to-Haves

Experience with

B2B, higher education, or long sales-cycle campaigns

. Familiarity with

UK/US client accounts

and international campaign delivery. Background in

launching new paid media channels

and scaling them from pilot to major revenue sources. Experience coaching or mentoring PPC and performance teams.

Recruitment Process

Initial Interview Client Interview Task Assessment Final Interview (Client) Offer & Onboarding



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