Job Description

Job Purpose:
The Head of Marketing is responsible for developing and executing a unified marketing strategy across a group of brands, driving growth, enhancing brand equity, and ensuring alignment with business goals. This role leads the central marketing function and collaborates with brand-specific and regional teams to balance strategic oversight with tailored execution, In essence a marketing director role.
Three staff reporting in, junior to mid marketing generalists.
About the Company:
A South African IT asset management firm: Provides leasing, lifecycle management, and secure disposal of IT and specialized equipment. With offices globally and a diverse client base, it helps organizations reduce costs and improve efficiency through tailored asset strategies.
Key Responsibilities:
Strategic Leadership:

• Develop and lead the implementation of a group-wide marketing strategy that supports revenue growth, brand positioning, business objectives, and market expansion.

• Translate strategic goals into actionable plans across digital, content, brand, and performance marketing channels.

• Own the marketing budget, ensuring efficient allocation and ROI tracking.

Team Leadership & Development:

• Build, lead, and mentor a high-performing marketing team across central and brand-specific roles.

• Establish a collaborative culture, encouraging innovation, accountability, and continuous learning.

Brand Management:

• Ensure brand consistency across all touchpoints while supporting unique identities of individual brands.

• Oversee development and governance of brand guidelines, positioning frameworks, and messaging architecture.

Digital & Performance Marketing:

• Oversee SEO/SEM, paid media, social media, email marketing, and lead generation efforts.

• Use data-driven insights to optimise campaigns and improve customer acquisition and retention.

Content, Communication & Thought Leadership:

• Guide the creation of high-impact content, whitepapers, case studies, blogs, and executive communications.

• Manage PR and media relations to maintain a strong external presence for the group and its leadership.

Customer & Market Insight:

• Conduct market research, competitive analysis, and customer feedback initiatives to inform strategy.

• Champion a customer-first approach across marketing and sales initiatives.

Technology & Atomisation:

• Oversee the marketing tech stack, CRM systems, and automation platforms to streamline campaigns and analytics.

• Ensure data integrity, compliance, and actionable reporting across all marketing activities.

Internal Collaboration & Stakeholder Management:

• Partner with Sales, Product, HR, and regional leadership to ensure marketing initiatives align with business needs.

• Provide regular performance updates and strategic guidance to executive leadership.

Communications & Working Relationships:
Internal:

• EXCO

• Divisional Heads (across the different brands)

• Heads of Departments

Reasons for Interaction:

• Ensure the achievement of the relevant internal business unit objectives

• Direct and lead relevant business unit initiatives

• Ensure that the internal business unit strategy aligns with and supports the overall strategy

External:

• Strategic Partners

• Consultants and Service Providers (External service providers, vendors, or partner consultants)

• External advisors/consultants (Subject Matter experts)

Reasons for Interaction:

• Achieving strategic Sales Growth objectives

• Negotiate and approve terms and conditions

• Provide thought leadership

• Drive collaborative partnerships and innovation with the company

Executive Competency Summary:
A visionary and strategic leader who drives innovation by challenging traditional thinking and anticipating future opportunities. Builds high-performing, motivated teams and leads by example with strong project execution and talent development skills. Customer-obsessed, with a sharp ability to translate insights into actionable strategies that meet evolving needs. Focused on measurable results, this leader consistently delivers competitive advantage and shareholder value through ambitious goal setting and performance tracking. A natural change agent, they communicate a clear vision, inspire commitment, and remove barriers to embed transformation across the organisation.
Qualifications Experience & Skills:
Educational Qualifications:

• Minimum of a Business Management, Marketing, or related degree

Skills:

• Strategic thinking and executional excellence.

• Strong leadership, coaching, and team-building capabilities.

• Expertise in digital marketing, analytics, brand development, and automation tools.

• Excellent communication, stakeholder management, and cross-functional collaboration.

• Data-driven mindset with a focus on measurable outcomes.

Years of Experience:

• 8 to 10 years' experience in a highly commercial organisation

• At least 8 years' experience in a senior management role

• A minimum of 10 years' professional experience gained within a leading Distribution, Services, Technical/IT business. Other sectors and industries will be considered which interface strongly with a multi-client environment.

Other requirements:

• Strong international marketing outlook and perspective, or an established record in international marketing with a prominent organisation.

• Proven experience operating across multiple geographic markets, with an understanding of regional nuances and business dynamics.

• Deep insight into the evolving challenges and growth opportunities within the Technology and IT Services sector over the next five years.

Success Indicators:

• Growth in qualified leads and conversion rates.

• Increased brand equity and awareness across target markets.

• Efficient use of marketing spends and improved ROI.

• High team engagement and performance.

• Positive stakeholder feedback and business impact alignment.

***Salary - R1.4m - R1.7m (Negotiable further for a perfect fit, based on skills, experience and in relation to current package)

Skills Required