Job Description

To plan, organise and execute all Marketing work at Head Office. The incumbent is responsible for the implementation of the Marketing tactical strategy with the overall objective of contributing to the increase in revenue and profitability of the business.
REQUIREMENTS
Minimum Qualifications

• Degree in Marketing/Sales Management

• Must have a minimum of 5 years experience in a similar environment
• Must have a minimum of 5 years of people management experience

• Post-graduate degree
• Sales related experience is advantageous

• Ability to develop marketing tactical strategies
• Understanding of Marketing in Healthcare in SA
• Marketing policy development
• Project management
• Finance and budgeting capabilities
• Ability to analyze and interpret research outputs and data
• Stakeholder management
• People management

• Develop and embed relevant marketing policies, standards and processes across the Group
• Lead and manage coordinate PR campaigns identifying opportunities to increase brand awareness, build trust, deliver value and capitalise on positive customer sentiment
• Drive continuous improvement, identify and manage relevant marketing operations risks
• Scope and manage relevant Group marketing projects and initiatives
• Provide information and insight by collecting, analysing and summarizing data and trends relating to the marketing and PR projects
• Ensure all marketing programmes and projects are technically correct regarding scope, content and sustainability
• Provide guidance, awareness and training (where required) to all relevant marketing teams across the Group
• Manage relationships with stakeholders to enable optimisation of the business value chain
• Balance interests of a variety of stakeholders, readjusting priorities to respond to pressing and changing demands
• Implement a performance management plan that optimises delivery and enables a culture of recognition and fairness across the business area
• Recommend and co-create toolkits and training materials in support of a steady skills pipeline
• Collaborate cross-departmentally to source and secure relevant business information / data that will feed into accurate forecasting
• Drive operational efficiency and quality standards in line with the targeted financial performance of the business
• Manage expenditure planning and variances within approved budget parameters
• Monitor, measure and report on progress of delivery against baseline plan
• Research, collate and present business intelligence to feed into management decisions and support business strategy