Reporting to the Group Executive Mutuality, the role will be responsible for the formulation and implementation of PPS marketing and brand strategy with the intent of maximising the relevance of the brand across various platforms both internal and external.
Responsible for effectively leading a team in the design, creation, implementation and evaluation of marketing and brand programmes, including messaging, digital marketing and collateral creation from other parts of the business, ensuring consistency in messaging and alignment with the brand.
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Minimum Requirements
Education:
Postgraduate degree or equivalent NQF level 7 qualification (in commercial disciplines including marketing/ communications)
Master's in business administration (recommended)
Experience:
10+ years' experience in Marketing, Communication, or brand management
8 years' experience in a management role within marketing
Knowledge and understanding of marketing management principles and practices.
Financial Services experience essential, insurance marketing experience advantageous
Knowledge and Skills:
Excellent interpersonal skills
Strong analytical skills
Stakeholder relations
Track record in leading digital marketing teams
Business report writing and exceptional writing skills
HubSpot/Salesforce experience
Demonstrated ability to work under pressure, meet deadlines and deliver results.
Commercial acumen and negotiation skills
Adaptability & Innovation
Competencies
Strong communication skills
Leading through change
Enable a culture of collaboration across teams
Lead effectively in a matrix leadership context
Creative, innovative, strategic thinker with entrepreneurial flair
Demonstrated ability to meet deadlines and deliver results.
Excellent interpersonal skills
Persuading and Influencing
Complex problem solving and analytics.
Alignment with PPS values
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Duties and Responsibilities
Key Accountabilities
Develop and execute a comprehensive marketing strategy to enable the PPS business goals and sales objectives.
Oversee the creation and execution of integrated marketing campaigns to promote the PPS brand and financial services products and services.
Use data analysis for insights-led decision-making to drive commercial outcomes and translate business objectives into measurable marketing goals and KPIs.
Strong relationship management and stakeholder engagement skills within and outside of the organisation.
Cultivate and enhance the company's brand identity, messaging, and positioning in the market.
Use experiential marketing to engage members and intermediaries who interact with the brand.
Understand the media landscape (traditional, digital and social) and the associated trends
Functional knowledge of marketing technology platforms
General Management
Manage the development, implementation and review the marketing budget
Monitor adherence to budgets
Vendor management
Operations Management
Leadership- Lead, motivate team members working in person and virtually
Culture custodian
Drive a high-performance culture that is results-focused
Develop internal talent
Maintain a clean governance environment
* Contract negotiation and management
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