Full ownership and accountability for Value Added Services (TFG's Insurance, Media and MVNO businesses) and hi (TFG's Mobile and tech brand) mobile's Communication and Marketing Strategy
Develop and execute a marketing strategy aligned to the Business strategy and imperatives supported by data and analytics
Collaborate effectively with other members of the VAS and hi management team, to effectively execute and support the Business Strategy
Ensure successful execution of marketing strategy in store (across 2,500 stores and multiple Brands) and online in collaboration with other stakeholders
Drive the Omni-channel vision within VAS and hi giving customer's consistent engagement/experience across all channels
Lead and manage all marketing content for in-store and online for optimal excellence in customer experience
Ability to commercialise marketing space in-store to contribute to overall marketing costs
Develop key strategic partnerships/collaborations aligned to the VAS and hi Customer profile
Provide Market Intelligence
Develop and ensure execution of content across all social/digital platforms (this includes management of the creative studio for VAS & Mobile)
Develop and manage a comprehensive Product Communications strategy
Champion improvement of internal communication, particularly to stores
Campaign Management & Measurement with a focus on Customer Relationship Management
Reputation Management
Build strong relationships with key stakeholders
Drive and develop the performance of the team to achieve objectives and effectively manage performance issues or concerns
Contribute to the delivery of an enhanced Strategic Marketing competence within TFG
Drive digital transformation within marketing
Demonstrate the success and power of a diverse and inclusive team
Qualifications and Experience:
Minimum 8 years working experience at a senior management level, incl. Marketing and Digital Strategy, Team management, Stakeholder, Supplier management and Store Operations
Skills:
Ability to drive change, persuade and influence both internal and external stakeholders (without direct authority)
Management of budgets
Demonstrate a high level of maturity, emotional intelligence and insight into diverse teams
Ability to work comfortably at both a strategic and operational levels
Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
High levels of Agility to flex and adapt to changing business requirements
Ability to understand and interpret data, recognise trends and patterns
Ability to filter information and extract what is important
Ability to observe and interpret human/Customer behaviour
Ability to share knowledge and develop other as well as being humble and curious to learn from others
Behaviours:
Being Resilient - rebounding from setbacks and adversity when facing difficult situations.
Builds Networks - establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
Decision Quality - consistently makes timely, well-rounded and informed decisions
Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
organisational Savvy - understands and navigates dynamics created by processes, systems, and people
Situational Adaptability - effectively adjusts their behaviour, approach, and decision-making based on the situation
Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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