Job Description

A global pharmaceutical company has a Head of Marketing position within their Consumer Division.
Job Purpose:

• Management and Leadership of the Consumer Product Management Team.
• To ensure the development of relevant and clearly defined marketing plans and strategies for the Consumer portfolio at the company.
• Driving growth of existing brands and new product launches.
• Works closely with the Key Accounts, Marketing and Sales Managers to drive the Business Units critical success factors.
• Identifies market expansion opportunities, efficiency improvements, best practices and product development activities such as local market research
• Leads preparation of annual local marketing plans, including detailed market access plans for new product launches, market appropriate product launches, life cycle and portfolio management and pricing strategies
• Effectively driving Compliance and collaboration within the Team

Main Duties and Responsibilities are:

• Engaging stakeholders, collaborating with principals/ partners & Exco team to problem solve & ensure effective implementation of strategy
• Managing teams with a strong focus on development, engagement & motivation to maximise team performance
• Business Unit investment strategy & managing ROI, management reporting for Business Unit performance & strategic insight
• Brand strategy & positioning -developing brand identity & messaging, supported by promotion & sales execution
• Profitability growth and return on investment for brands within the business unit (including management of brand expenditure and investments)
• Supply Chain collaboration to ensure accurate forecasting & optimization of inventory
• Driving innovation and best practice marketing campaigns Direct to Consumer and across all other brand activities - providing relevant and appropriate detailing tools, promotional material, and training support to the sales team/s
• Ensuring customer engagement and patient centricity amongst the marketing & sales team with an added-value approach to driving brand success
• Business development through development of business cases where required by the business and launch plans where appropriate.
• Monitor & evaluate performance of the Brand Plan executions, and develop alternative strategies where needed
• Managing the advertising agency relationships, providing accurate project briefs and collaborating to create successful campaigns
• Developing an expertise and understanding of the business in order to better direct strategy and train / support training of the sales and marketing personnel to the level that is deemed appropriate to maximize results
• Ensuring sales targets for division are achieved
• Ensuring profitability for division is maximised by achievement of EBITDA
• Understand the changing dynamics of the market in terms of competitive activity, customer needs and wants, in order to direct their resources to the company's best advantage
• Forecast accuracy and inventory management along with cross-functional collaboration at S&OP meetings
• Ensure compliance with all SOPs including forwarding of all received Product Quality Complaints, Adverse Events and Medical Enquiries to the relevant person in Quality Assurance/ Pharmacovigilance/ Medical Affairs
• Completion of all assigned training within the specified timelines
• Forwarding of all received Product Quality Complaints, Adverse Events and Medical Enquiries to the relevant person in Quality Assurance/ Pharmacovigilance/ Medical Affairs
• Ensure the availability of training plans according to the role and manage training record and expense filing management for product portfolio
• Ensure the company values form a foundation for daily operations and help guide decisions as well as contribute towards shaping the team culture

Qualifying Requirements are:

• Relevant Bachelor's Degree or relevant marketing qualification
• Minimum 6-8 Years Marketing & Sales experience in the Pharmaceutical or related field
• Minimum 4 years direct people management experience
• Strong experience in Consumer Health environment
• Experience with shopper and trade marketing - essential
• Launch experience with either frontshop or OTC brands
• Leading cross-functional/launch teams without direct functional authority
• Experience in successfully delivering objectives to time and within budget
• Adept at problem solving supported by analytical abilities to make fact-based conclusions about the impact of market dynamics, customers and competitors on marketing/selling plans
• Embodies Values & Behaviours in all internal and external interactions
• Working knowledge of the Pharma environment, relevant procedures, and funding issues
• Proficient on Microsoft Office suite. Power Bi an advantage

Competencies:

• Goal oriented: Managing multiple initiatives whilst ensuring team motivation & performance
• Attitude: Can-do approach, promotes positive change & diversity, growth mindset, honest & tenacious
• People-centric: Strong focus on engaging, collaboration, relationship building & cross functional teamwork
• Capable: Problem solving & solution orientated, implement & evaluate business strategies & ROI
• Leadership focused-Strive to be both a supportive, engaging manager and an enabling, inspiring leader

Candidates that meet the criteria may apply via this portal or via www.mnarecruitment.com
Should you not receive feedback within 7 days, please accept your application as unsuccessful

Skills Required