Job Description

Company Description

We are a top-tier iGaming and Sportsbook operator based in Cape Town.

Our aim is to deliver a world-class betting experience by providing professional and friendly service, delivered on a state-of-the-art platform. We are a dynamic and experienced team in an exciting company looking for passionate people to join us. Do you thrive in a fast-paced environment and want to be part of a motivated team? Then this is for you!

As the

Head of Marketing for LulaBet

, you will be responsible for the end-to-end execution of an established betting brand into the highly competitive and dynamic Pan-African landscape. Your ability to translate the brand vision into a comprehensive marketing strategy will be key to our success.


This role requires a talented, data-driven, and empathetic leader who knows how to get the best out of a small, specialized team in a hyper-scaling business.

Key Responsibilities

Here is what you will be doing:

Design and execute a fully integrated Marketing Strategy aligned to stakeholder expectations and commercial targets. Creation and operation of an omni-channel social media presence. Support the Head of Retention with best-in-class retention practices through the customer lifecycle including promotions, offers, communications, and customer service. Map and develop all acquisition funnels utilizing detailed customer journeys. Ensure all content is optimized for organic reach (SEO & ASO). Manage the end-to-end content creation and deployment cycle across all channels. Analyse and optimize the CX/UX based on data and feedback insights. Maintain a clear view of product performance and placement; recommend and execute optimizations. Manage and attribute the marketing budget across all channels and report on ROI. Manage a best-in-class partner and affiliate program; actively develop and grow the partner network. Manage all internal and agency SEO activities. Develop the paid media strategy and manage agency execution and performance. Continuously analyse key data against KPIs: industry trends, ATL performance, player data, product performance, service levels, lifecycle campaigns and optimize the marketing strategy accordingly. Lead, mentor, and grow the marketing team. Liaise with the Western Cape Gambling Board on all approval processes. Oversee CRM strategy and ensure effective personalization, segmentation, and automated marketing campaigns. Drive brand positioning and differentiation across Pan-African markets, ensuring cultural relevance and market fit. Develop and manage strategic sponsorships, partnerships, and events to increase brand visibility and engagement. Collaborate closely with Product, Trading, and Operations teams to ensure marketing strategies align with product roadmaps and player needs. Establish strong marketing compliance practices in line with gaming regulations, advertising standards, and data protection laws. Reporting to management on marketing performance, insights, and growth opportunities.

Qualifications

Bachelor's Degree in a related field. 5+ years' experience in a senior marketing role, preferably in iGaming, sports betting, or e-commerce. Proven knowledge and experience in digital marketing and data-driven growth. Sound management, communication, and negotiation skills. Ability to prepare, understand, and analyse business strategies, financial statements, and business plans. High level of numeracy and data analysis skills. Ability to work independently and self-direct. Passion for sports and igaming. Knowledge and experience in applicable gaming regulations, POPIA, FIC, and compliance requirements. Experience in affiliate marketing and partner programs. Prior experience in e-commerce and/or performance marketing. Proficiency in analytics platforms.

Additional Information

Why Join Us?

Competitive Packages: We offer a comprehensive benefits package, competitive salary, and opportunities for career advancement within a fast-growing industry. Collaborative Work Environment: You'll join a diverse team of professionals who are passionate about innovation and customer engagement. Challenging and Rewarding Work: Every day brings new challenges and opportunities to make a meaningful impact in a forward-thinking company.

If you're ready to build something great and make a difference in a company that values innovation, apply today and join us in redefining the gaming experience!


This is an in-office role in Cape Town.