Job Description

A rapidly growing African skincare brand is looking for a creative and strategic Head of Marketing to join their team in Cape Town .
As the Head of Marketing, you will lead the brand's end-to-end marketing strategy - building brand equity, driving commercial performance across direct-to-consumer and retail channels, and supporting international expansion.
If you love skincare, know how to build hype, and thrive in fast-paced environments, this is for you.
Key Responsibilities:
Define and implement the full marketing strategy, aligning internal teams and agency partners to deliver brand and growth objectives.
Lead and mentor a cross-functional marketing team while managing campaign execution across digital, retail, and e-commerce channels.
Oversee content creation and asset production for social media, CRM, retail POS, PR, and web, ensuring consistent brand expression.
Build and manage influencer, community, and word-of-mouth marketing programs to drive organic growth and brand advocacy.
Own and optimise the e-commerce platform (Shopify), including promotions, CRO, CRM, and retention strategies.
Develop and manage marketing budgets, report on performance metrics, and optimise for ROI and long-term brand value.
Qualifications and Experience:
7+ years of marketing and brand experience, ideally in high-growth DTC, FMCG, or beauty/wellness sectors.
Demonstrated success building and scaling consumer brands.
Strong understanding of omnichannel growth and customer journeys across e-commerce and retail.
Strategic mindset with proven leadership experience in building, mentoring, and motivating high-performing teams.
Skilled in budget management, marketing performance analysis (including ROAS), and delivering compelling, creative brand content.
Salary and Benefits:
R840 000 - 1 200 000 / year CTC, depending on the candidate
Besides market-related compensation, there are bonus opportunities for high performers and clear pathways for career progression.
Direct influence on brand strategy and growth.
Work with ambitious, creative people in a flexible hybrid setup.