Job Description

Job Information

Date Opened


23/06/2025
Job Type


Full time
Industry


Marketing
Work Experience


10 years
Education Level


Degree/B-Tech
City


Cape Town
Province


Western Cape
Country


South Africa
Postal Code


7405

Established in 2001, RSAWEB is South Africa's fastest growing internet service provider (ISP) with a focus on providing connectivity to home customers, and a wide array of technology solutions to businesses. We are obsessed about ensuring all our customers receive the best possible digital experience and exceptional customer service. Thousands of customers have given RSAWEB a 5-star rating, with an average rating of 4.7 out of 5 on Google - the best-rated ISP in South Africa. We are extremely proud of winning KFM's Best of the Cape Awards: Best ISP in 2021 and 2022 being one of the fastest streaming ISPs on Netflix and a consistently top-rated ISP on MyBroadband. These accolades are not for nothing, as we constantly strive to improve our products, services, and solutions to enhance each customer's experience. Having invested heavily in infrastructure, RSAWEB has built a strong presence in South Africa with Data Centres in Johannesburg and Cape Town.

Specialisation fields:

Fibre-to-the-Home (FTTH) Fibre-to-the-Business (FTTB) Enterprise connectivity Mobile connectivity and data management Cloud infrastructure and more!


At RSAWEB, we are passionate about using our creativity, to provide innovative solutions and services, that allow our customers to succeed in all areas of life. We believe that we are in the business of connecting customers and businesses with each other and a world of infinite possibility and opportunity, through technology. Our mission transcends our values through every customer, every interaction, every connection, every day.

Our values:

We Build Trust and Ownership We Honour & Respect People We Cultivate Passion & Creativity We Innovate Feverishly We Go the Extra Mile We Believe in Humility We Communicate Openly & Honestly We Make it Fun We Teach, Grow & Learn We Do More, With Less

Where will the successful candidate fit in?

RSAWEB is seeking a strategic, well experienced and versatile Head of Marketing who understands highly competitive and changing landscape of the market we operate in and can take our vision to market.


The successful candidate will understand people and how to grow the brand nationally - build awareness about how our customer experience, and innovative products and services can satisfy their needs.


As part of the leadership and management team, you will report directly to the CEO and EXCO. Our ideal candidate must have experience developing and executing marketing strategies in both B2C and B2B markets. You will thrive in a fast-paced environment, be comfortable with day-to-day marketing activities and campaigns, while managing and inspiring a marketing team.If you are a people-person who loves the rewarding challenge of building a brand, and the ability to utilize the organizational resources optimally for the business promotion activities, we want to hear from you.

Key Objectives:

Use your knowledge of local and international market trends to build the brand and as the number 1 ISP in South Africa; setting RSAWEB apart from its competitors. Drive our eCommerce marketing strategy. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Partner with internal stakeholders, marketing team, and external partners to design, test and evolve lead nurturing tactics and drive sales. Utilize the organizational resources optimally for the business promotion activities.

Job Duties

1. Strategic Leadership & Brand Stewardship

Serve as an active member of the leadership team, collaborating closely with other department heads to contribute to company culture, direction, and goals. Define and implement a comprehensive, dual-brand marketing strategy that aligns with the business objectives of RSAWEB. Develop and enforce brand positioning and tone-of-voice guidelines to ensure consistent representation across all digital, print, event, and public-facing platforms. Identify opportunities to reach new customer segments and expand market share while maintaining brand integrity and differentiation.

2. Integrated Campaign Management & Execution

Build and manage annual and quarterly marketing plans and budgets to support strategic initiatives and commercial objectives. Lead the ideation, planning, and execution of multi-channel marketing campaigns across the full customer lifecycle -- from awareness to acquisition to retention. Work in close collaboration with internal creative teams to develop high-impact advertising and communications that align with brand guidelines. Own and drive performance marketing activities (SEO, SEM, paid media, email, content, etc.) to optimize reach, traffic, and conversions. Oversee social media strategy and execution, ensuring brand-appropriate content, community engagement, and real-time responsiveness.

3. Data, Insights & Marketing Technology

Leverage analytics tools (GA4, HubSpot, Hotjar, zoho analytics, etc.) to track campaign effectiveness, optimize performance, and inform strategic pivots. Define and implement measurement frameworks, ensuring accurate, timely, and actionable weekly and monthly reporting to the Executive Committee and relevant stakeholders. Drive the selection, adoption, and optimization of marketing technology tools including CRM, automation, customer data platforms, and campaign performance dashboards.

4. Customer, Market & Competitive Intelligence

Gather and analyze customer insights, market research, and user feedback to guide brand positioning, campaign messaging, and product/market fit. Proactively monitor competitors, market dynamics, pricing trends, promotions, and new service offerings to inform RSAWEB's go-to-market positioning. Identify and evaluate sponsorships, partnerships, and event opportunities to strengthen brand relevance and customer engagement.

5. Team Development & Cross-Functional Collaboration

Lead, mentor, and grow a high-performing, multi-disciplinary marketing team across both brands, fostering a culture of creativity, accountability, and innovation. Collaborate cross-functionally with Sales, Product, Operations, and Customer Service to align campaigns, content, and messaging with business needs. Create an environment of continuous improvement through knowledge sharing, upskilling, and open performance feedback. Ensure operational marketing excellence through project management, process optimization, and alignment on SLAs and turnaround times.

6. Reputation & ESG Marketing

Manage brand reputation, including proactive PR, crisis communications, and online review strategies. Support the communication of sustainability, community investment, and B-BBEE initiatives where relevant to stakeholder and public engagement.

Requirements

Bachelor's degree in marketing, business, or related field is an advantage. Minimum 10 years of proven experience developing marketing plans and campaigns. Work experience as a Marketing Manager, Head of Marketing or Business Unit Director (in an agency); preferably within the Technology/Telecoms/ISP industry. Experience in both B2B and B2C markets is essential. Excellent written and verbal communication skills. Excellent leadership qualities with strong project management, multitasking, and decision-making skills. Metrics-driven marketing mind with eye for creativity. Highly experienced with eCommerce, marketing automation and CRM tools. Proficiency with online marketing, SEO/SEM and social media strategy. Knowledge of web analytics with strong analytical skills. Ability to quickly prioritize and assign tasks. Willingness and ability to travel. Established press and media contacts.

Benefits

Medical Aid (Discovery) Reduced Gap Cover Rates (Turnberry Premier) Retirement Annuity Contribution (Allan Gray) Medical Insurance (Momentum - Health4Me) Discounted Internet Connectivity Free Employee Wellness Programme (ICAS) Exposure to latest industry technologies and standards Lastly, a work environment that rivals the very best!


If you have not heard from us within 2 weeks of submitting your application, please consider your application as unsuccessful.