Job Description

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Description

To lead and evolve the company's digital ecosystem, ensuring seamless integration of web architecture, SEO, PPC, social platforms, and emerging technologies. This role is pivotal in driving digital innovation, optimizing user experience, and aligning digital strategies with business goals.

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Key Responsibilities

Develop and execute a comprehensive digital strategy aligned with business objectives.
Lead cross-functional digital initiatives across web, SEO, PPC, and social media.
Stay ahead of digital trends, emerging technologies, and competitor activity.


Oversee the structure, performance, and scalability of all web properties.
Collaborate with developers and designers to ensure optimal UX/UI.
Implement best practices for site speed, mobile responsiveness, and accessibility.


Lead SEO strategy including technical SEO, content optimization, and backlinking.
Manage PPC campaigns across Google Ads, LinkedIn, and other platforms.
Monitor performance metrics, optimize campaigns, and report ROI.


Guide the strategic use of social platforms to drive engagement and traffic.
Ensure content is optimized for each channel and aligned with brand voice.
Collaborate with content teams to amplify campaigns digitally.


Set KPIs and track performance across all digital channels.
Use tools like Google Analytics, Tag Manager, SEMrush, and Hotjar to derive insights.
Present regular reports to leadership with actionable recommendations.


Lead and mentor a team of digital specialists and external partners.
Work closely with IT, marketing, and product teams to ensure alignment.
Manage vendor relationships and digital tools procurement.


Strong understanding of web architecture, CMS platforms (e.g., WordPress, Drupal), and hosting environments.
Proficiency in HTML, CSS, JavaScript basics, and SEO tools.
Experience with Google Ads, Meta Business Suite, LinkedIn Campaign Manager.


Proven ability to translate business goals into digital strategies.
Strong analytical skills with experience in A/B testing and conversion optimization. Excellent leadership, project management, and stakeholder engagement skills.
Ability to communicate complex digital concepts to non-technical audiences.
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Skills, Knowledge and Expertise

Bachelor's degree in Digital Marketing, Computer Science, Information Systems, or related field.

7+ years of experience in digital marketing or digital product management.

Certifications in Google Ads, SEO, or related platforms are a plus.
A digital visionary with hands-on technical skills and strategic acumen.

Passionate about innovation, data-driven decision-making, and user-centric design.

Comfortable navigating both marketing and IT environments.

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About SYSPRO

SYSPRO is a leading, global Enterprise Resource Planning software provider that was established in 1978. SYSPRO specializes in key manufacturing and distribution industries. With a strong commitment to channel partner growth and offices in the United States, Canada, Africa, the UK, Asia, and Australasia, SYSPRO customers are backed by a team of global experts who drive maximum value out of IT systems and business solutions. When you work at SYSPRO, it's more than just a job. You are part of a global force that uses innovation to enhance the way businesses operate. And we have fun doing it.