Job Description

Meridian Wine Merchant, an influential presence in the wine industry, is looking for an energetic and achievement-oriented individual to become a part of our team as the Head of Business-to-Business Marketing, located in the Johannesburg area. Rooted in a storied history and devoted to excellence, we are focused on providing outstanding wine experiences for our clients and collaborators.

Duties and Responsibilities

• Identify, develop and evaluate the Trade Marketing departmental strategy aligned with all departments to achieve portfolio and brand objectives.
• Act as the conduit of trade marketing information flow between clients, customers and Meridian with regards to brand plans, strategy and new product development.
• Determine and manage discretionary trade marketing budget and funding priorities.
• Development of sales levers, leveraging associated standards by channel and brand.
• Ensure the correct, current and customized content is created for all internal and external communication.
• Manage design, innovation, quality and quantity of company and brand point of sale material.
• Ensure client brand identity integrity is maintained in promotional and trade activities.
• Develop customer brand and wine training and education programmes.
• Assist sales operations with solutions to collect customer, category and brand related market research, competitive analysis and trade marketing audits to improve the effectiveness of trade marketing programs.
• Support the innovation process by providing insight into customer needs, shopper behavior and POP drivers that effect price, positioning, distribution, visualization and promotion.
• Develop quarterly trade marketing activity plan to implement Meridian sales strategy at a national, regional and investment plan level.
• Develop brand and portfolio solutions to implement brand and sales strategy in the trade by way of sales levers.
• Support planning process with activation plan at brand/regional/segment/type level.
• Utilize data and analytical thinking to develop compelling plans (distribution, visibility and activation.
• Identify new and existing channel, point of purchase and consumption opportunities to create pull.
• Develop and manage omni-channel communication platforms to realize the B2B strategic objectives with effective and cohesive delivery of corporate and brand communication.
• Develop internal wine culture and brand training and educational program.
• Ensure media and public relations communication to maximize company and brand exposure opportunities.
• Evaluate viable marketing opportunities and participation in trade and public events, sponsorships and partnerships for the benefit of the company and our clients.
• Effective management of development and career path plans.
• Adherence to relevant policies and procedures.
• Ensure appropriate levels of management and accountability.
• Motivate, delegate and empower appropriately, enabling direct reports to take responsibility and display creativity and initiative.
• Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained.
• Plan and priorities, demonstrating abilities to manage competing demands.
• Demonstrate abilities to anticipate and manage change.

Qualifications and experience

• Minimum: BCom degree in Marketing Management or related fields.
• Minimum experience: 5 - 8 years Trade and/or Marketing experience and track record in sales and/or marketing department at national level.
• Postgraduate in Marketing Management and Cape Wine Academy Certificate Course.
• Previous experience in the Liquor industry in a senior managerial role.

Please do not apply for the position if you do not meet the requirements.

Closing Date: 31 January 2024

Should you not receive any feedback within 2 weeks after the closing date, please consider your application unsuccessful.

Careers24