Job Description

Key Responsibilities:
Strategic leadership and vision:

• Develop and execute a comprehensive ad tech strategy aligned with business growth objectives and revenue targets
• Drive innovation through AI, machine learning, and automation to optimise targeting, creative execution, and campaign performance
• Lead digital transformation initiatives and establish best practices for programmatic advertising operations
• Identify emerging market opportunities in new platforms, ad formats, and programmatic channels

Technical platform management:

• Architect and maintain enterprise-wide ad tech platforms supporting both programmatic and managed service advertising
• Oversee integration and optimization of DSPs, SSPs, DMPs, and ad exchanges for maximum efficiency and ROI
• Implement advanced audience targeting capabilities
• Ensure robust data management, privacy compliance, and brand safety across all advertising initiatives

Team leadership and development:

• Build, lead, and mentor a high-performing team of ad tech engineers and programmatic specialists
• Foster cross-functional collaboration with marketing, creative, product, data science, and engineering teams
• Establish clear performance metrics, career development pathways, and operational excellence standards
• Drive knowledge sharing and continuous learning in the fast-evolving ad tech landscape

Revenue growth and partnerships:

• Drive user acquisition, retention, and engagement through high-impact advertising strategies
• Manage strategic relationships with key ad tech vendors, agencies, and technology partners
• Scale programmatic practices to maximise revenue
• Present performance insights and strategic recommendations to senior leadership and key stakeholders

Required Qualifications, Experience, and Competencies:
Education and experience:

• Honours degree in Computer Science, Engineering, Mathematics, or related field
• At least six years of progressive experience in digital advertising, ad tech, or programmatic advertising
• Minimum four years in senior leadership roles managing ad tech teams and P and L responsibility
• Proven track record of scaling ad tech operations and delivering significant revenue growth

Industry knowledge:

• Deep understanding of digital advertising trends, including CTV/OTT, mobile, video, and emerging ad formats
• Experience with AI/ML-driven automation tools and predictive analytics for advertising optimisation
• Knowledge of brand safety tools, fraud prevention, and ad quality management systems
• Understanding of attribution modelling, multi-touch attribution, and measurement frameworks

Skills Required