Marketing, Communication and Research
Career Stream
Marketing and Brand Management
Leadership Pipeline
Manage Others (MO)
Job Purpose
The Head of Digital Marketing Production and Delivery will lead Nedbank's enterprise-wide digital marketing production strategy, overseeing the planning, execution, and management of digital asset delivery. This role is accountable for production quality, output, and alignment with business goals. Responsibilities include managing the Design Studio and Delivery Management teams, coordinating with internal stakeholders and external partners, and serving as a subject matter expert in content excellence, multimedia production, and campaign optimisation.
Additionally, the Head will ensure effective digital campaign execution across all owned channels, enhancing user experience through journey mapping, content strategy, and continuous optimisation to meet strategic and operational objectives.
Job Responsibilities
Develop enterprise-wide digital marketing production and delivery strategy
Provide input into the business plan and Integrated Enterprise Marketing Strategy
Develop data driven KPIs and objectives in measuring digital marketing production and delivery contribution to ROMI
Develop a digital production and delivery strategy & approach
Lead, develop and deliver the digital marketing production and delivery strategy
Research, recommend, and implement new techniques, thought leadership, and technologies that will help deliver impactful digital marketing production and delivery initiatives, in the short and long-term strategic horizons
Establish guardrails
Contribute to the establishment of the digital marketing production and delivery guardrails and governance frameworks and communicate these across teams
Collaborate with teams to ensure a single digital marketing production and delivery strategy is provided as input into the Enterprise Marketing Strategy
Develop and continuously update digital marketing production and delivery policies, in line with digital marketing production and delivery strategy and guardrails
Establish relevant governance forums to enable the digital marketing production and delivery capability
Analytics & Insights
Collaborate with digital commercialisation, strategy, and marketing excellence teams to leverage actionable insights and formulate optimisation tactics
Progress the delivery of the Digital Marketing Insights agenda across marketing teams
Reporting for the Quarterly Business Review process and at other required intervals
Advisory role
Provide an advisory role on digital marketing production and delivery
Develop productive relationships with marketing centres of excellence and technology teams to drive an effective paid, owned, earned, and shared ecosystem in the requisite aspects of the marketing funnel enterprise-wide
Stay abreast of digital marketing production and delivery best practice
Work with cross functional teams.
People management
Develop a creative, customer-centric, data-led, and innovative digital marketing production and delivery team and culture
Overseeing the execution of the digital marketing production and delivery team members development to meet strategic and personal goals.
Continuously drive for optimisation and new ways of creating stronger impact