Job Description

Job Title: GTM Engineer
Location: Cape Town (Hybrid/3 days a week in office)
Salary: R45,000 - R55,000 per month (negotiable based on experience)
Start Date: ASAP
Role Overview
We are seeking a Go-To-Market (GTM) Engineer to join our fast-growing team and drive technical implementation and automation across our outbound and growth initiatives. This is a strategic, hands-on role that blends engineering with marketing automation, data workflows, and outreach platforms.
You will play a crucial role in deploying and scaling outbound systems using tools like Clay, DotDigital, and Cloudflare, integrating with bulk email platforms, LinkedIn outreach tools, and enrichment data providers. Youll also act as a technical partner to Sales and Marketing, ensuring tools are properly integrated, optimized, and delivering measurable ROI.
Key Responsibilities
GTM Automation & Platform Management

• Design, build, and maintain data-driven workflows using Clay.
• Integrate enrichment, triggers, and real-time buyer intent signals into outbound systems.
• Build automation playbooks that connect data sources, webhooks, CRMs, and email systems.

Email & Domain Infrastructure

• Set up and manage burner domains and inboxes via Cloudflare and other DNS/mail providers.
• Handle bulk mailbox configurations and warm-up strategies with Maildoso, Instantly, and Mission Inbox.
• Oversee outbound delivery pipelines via DotDigital ensuring reputation, delivery, and automation rules are optimal.

Multi-Channel Outreach

• Build and optimize mass LinkedIn campaigns using HeyReach and similar tools.
• Implement sequencing, A/B testing, lead scoring, and smart segmentation across all channels.

Data Orchestration & Integrations

• Work closely with marketing and data teams to push/pull data from CRMs (e.g., HubSpot), data warehouses, or spreadsheets.
• Maintain integrations between platforms using APIs, Zapier, Webhooks, or custom scripts.

Support, Enablement & Optimization

• Train sales/marketing staff on best practices for tools.
• Troubleshoot platform and campaign issues.
• Analyze and report on tool performance and workflow effectiveness.
• Act as the feedback loop between campaign performance and technical improvements.

Key Skills & Experience
Required:

• 24 years experience in a technical marketing, RevOps, sales automation, or GTM engineer role.
• Strong knowledge of GTM tools: Clay, DotDigital, Instantly, Mission Inbox, Cloudflare.
• Experience managing and warming up email domains/inboxes.
• Working knowledge of APIs, webhooks, Zapier, or similar integration tools.
• Solid grasp of email deliverability, SPF, DKIM, DMARC, and sender reputation.
• Comfortable with LinkedIn automation platforms like HeyReach.
• Highly data-literate and familiar with CSV transformations, CRM fields, and enrichment data sources.

Bonus:

• Experience with JavaScript, Python, or low-code tools.
• Familiarity with Clearbit, Apollo.io, Cognism, or ZoomInfo.
• Exposure to Cloudflare Workers, domain registration platforms, or SPF record management.
• Understanding of GDPR/CCPA compliance in outbound campaigns.

Personality & Fit

• Highly analytical with a builders mindset.
• Deep curiosity about how data flows between tools.
• Comfortable operating in ambiguity and taking initiative.
• Self-starter who thrives in a fast-paced, startup-like environment.
• Excellent communicator with the ability to translate between technical and non-technical stakeholders.