Job Description

Position: App Growth Marketing Lead- 14703 (User Acquisition/ App Growth Manager)
Working Hours : Monday to Friday, 9:00am to 5:00pm ((British Summer Time)
Monthly Salary: USD 2000 to 2500 per month, depending on experience
Location: 100% Remote
About The Company
Our mission is simple but powerful: to help people feel better and improve their health using food as medicine.
We've built a thriving and passionate community of nearly one million followers across email and social media. Now, we're ready to take our impact to the next level -- and that's where you come in.
We're looking for a Growth Marketing Lead to own and drive subscriber growth for our mobile app -- a tool designed to help people eat better every day by combining meal planning, nutrition science, and convenience.
What You'll Be Doing
This is a high-impact, hands-on role. You'll be our first hire dedicated solely to app growth. Your responsibilities will include:

• Developing and executing a customer acquisition strategy that goes beyond our existing channels.
• Leading growth experiments -- including customer interviews, value proposition testing, lead magnet creation, and optimizing landing pages.
• Running and optimizing paid ad campaigns across Meta, Google, TikTok, and more.
• Using data to drive insights -- set up experiments, analyze performance, and iterate rapidly.
• Exploring B2B opportunities with health organizations, wellness brands, and partners.
• Embracing autonomy -- you'll thrive without a playbook, figuring things out, moving quickly, and prioritizing progress over perfection.

Who We're Looking For
You're more than a marketer -- you're a builder, an experimenter, and a storyteller. You're excited to work with a small team on a mission that actually matters. You bring:

• 4+ years in growth marketing for B2C products, ideally mobile apps, in a startup or fast-paced team
• Experience running and scaling paid social campaigns.
• Strong grasp of growth experimentation -- from ideation to execution.
• A data-driven mindset -- you know how to measure what matters.
• Hands-on operator who thrives in startup/fast-growth environments (not corporate)
• Creative thinking, resourcefulness, and a bias toward action.
• A passion for health, wellness, or food (bonus if you've worked in those spaces).
• B2B marketing experience is a plus, particularly in the health or wellness sector.
• Accountability and integrity -- we take our responsibility to deliver evidence-based nutrition seriously (don't worry, you'll have support from the CEO and our in-house researcher).

Skills Required