Job Description

Job Summary Key Responsibilities:

• Collaborate with leadership to define and execute the marketing strategy.
• Own the marketing plan, including budget management and performance tracking against KPIs.
• Drive brand positioning and increase organic visibility through both organic and paid strategies.
• Manage the full marketing funnel: content creation, ads, email campaigns, landing pages, and SEO.
• Maintain and optimize the company website; coordinate technical updates with internal teams.
• Manage tools like HubSpot and Google Analytics for performance insights.
• Create marketing collateral, including case studies, sales decks, and ad hoc graphic or video content.
• Coordinate co-marketing initiatives with external partners (e.g., webinars, guest posts).
• Stay up to date with industry trends, monitor competitors, and identify new marketing opportunities.
• Gather and analyze client feedback to inform strategy and improve customer experience.
• Work closely with product teams to share market insights and influence product direction.

Skills and Experience:

• 810 years of experience in a similar marketing role, ideally within B2B software or eCommerce.
• Proven success in driving customer acquisition, engagement, and retention.
• Consistent track record of meeting lead generation targets and contributing to revenue growth.
• Experience in both inbound and outbound marketing strategies.
• Solid understanding of SEO and content marketing.
• Proficiency in paid advertising (e.g., Google Ads) and platforms like LinkedIn and Facebook.
• Strong communication skillsxe2x80x94written, verbal, and in-person.
• Self-driven, collaborative, and comfortable in a fast-paced, entrepreneurial environment.
• Strategic thinker with an understanding of the eCommerce and SaaS B2B sales cycle.
• Familiarity with ERP systems or eCommerce platforms is a plus.
• Hands-on experience with marketing automation, CRM tools (e.g., HubSpot, Salesforce), and analytics.
• Experience working across international markets is an advantage.
• Bachelors or Masters degree in marketing, business, or a related field.

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