Job Description

What You'll Do
Customer Acquisition & Performance Marketing:

• Lead paid campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn, and programmatic channels.
• Drive high-quality traffic, conversions, and efficient CAC through continuous optimization.
• Refine bidding, targeting, and creative strategies based on real-time performance data.

Growth Experimentation & CRO:

• Design and execute A/B tests across landing pages, ads, and onboarding flows.
• Collaborate with product and design teams to enhance conversion rates and reduce churn.
• Develop testing roadmaps with clear hypotheses and success metrics.

Data & Analytics:

• Track, analyze, and report on growth metrics (CAC, LTV, retention, MRR/ARR, ROI).
• Build dashboards and deliver actionable insights to cross-functional teams and leadership.

Lifecycle & Retention Marketing:

• Develop email, SMS, and push strategies to engage, onboard, and retain users.
• Create segmented and automated customer journeys using CRM and marketing automation tools.

Cross-Functional Collaboration:

• Partner with Product, Design, and Content teams to align growth initiatives with business goals.
• Translate insights from campaigns into improvements across UX, product, and brand.
• Collaborate with agencies and freelancers to scale growth operations.

Requirements:

• Bachelor's degree in Marketing, Business, Data Analytics, or related field.
• 4-6 years' experience in growth or performance marketing, ideally within digital-first or fintech environments.
• Proven experience managing campaigns across Meta, Google, TikTok, and other paid media channels.
• Skilled in Google Analytics, attribution platforms, and A/B testing tools.
• Experience with CRM and automation tools (HubSpot, Klaviyo, Iterable, Salesforce).
• Strong analytical skills -- comfortable working with data, SQL, and dashboards.
• A creative, experimental mindset with a bias for testing, learning, and scaling.
• Experience with mobile attribution, affiliate marketing, or growth hacking tools.
• Startup or scale-up experience where agility and innovation drive growth.

Skills Required