Job Description

LOOKING FOR SOUTH AFRICAN CITIZENS WHO ARE BASED IN SOUTH AFRICA CANDIDATES
Position : Growth Marketing Lead
Working Schedule : 8a-5p EST
Salary Range :$2800-$3500 USD Monthly (the final salary will be determined by the candidate's level of experience and at the discretion of the client)
:
We are seeking a strategic and results-driven Growth Marketing Lead to drive customer acquisition, engagement, and retention efforts. In this role, you will work closely with cross-functional teams to identify growth opportunities, execute marketing campaigns, and optimize performance across various channels. The ideal candidate has a strong analytical mindset, creative problem-solving skills, and a passion for driving business growth.
What You'll Own:
You're the absolute leader of your own pod--managing 5 clients (coaches, consultants, educators, solopreneurs) who sell courses, consultations, or memberships. They're experts in their fields but rely entirely on you to scale from PMF (or sometimes just from idea) to $1M+ in revenue. You attract, convert, nurture, and upsell their clients through high-performance funnels and compelling offers.
Key Responsibilities:

• Develop and execute growth strategies to meet business goals.
• Manage marketing campaigns across multiple channels, including digital advertising, email marketing, social media, and content.
• Analyze data and performance metrics to optimize campaigns and drive ROI.
• Identify new opportunities for customer acquisition and retention.
• Collaborate with product, sales, and design teams to ensure consistent messaging and brand alignment.
• Conduct A/B testing and other experiments to improve conversion rates.
• Monitor industry trends and competitor activities to stay ahead of the market.

Qualifications:

• 3+ years of proven experience in a growth marketing or similar role.
• Proven expertise running and optimizing Meta and LinkedIn Ads.
• Strong copywriting skills (ads, landing pages, email drip sequences).
• Strategic funnel-building experience (Lead magnets ? Landing Pages ?
• Drip Campaigns).
• Deep proficiency in GoHighLevel or similar automation platforms
• (ActiveCampaign, HubSpot), with a willingness to quickly master
• GoHighLevel.
• Ability to ideate compelling creative (ad angles, scripts, CTAs) based on
• data-driven insights.
• Ownership mentality--comfortable working autonomously, setting your own
• goals & hitting them, leading client strategy independently, managing your
• pod as your own business unit.
• Strong aesthetic judgment and visual coherence--assets, ads, and landing
• pages must be visually appealing, brand-aligned, and conversion-focused.
• Attention to detail matters.

What Success Looks Like:

• Generate predictable, consistent leads through Meta & LinkedIn Ads.
• Build high-converting funnels (VSL, downloadable PDFs, newsletter subscriptions).
• Write persuasive landing pages and email drip campaigns that consistently convert.
• Ideate and refresh ads proactively--writing scripts and briefs, clearly directing clients on videos and creatives to record, and collaborating with design for assets.
• Launch quarterly nurturing magnets (downloadable, quizzes, webinars) with the email marketer to retain and upsell leads.
• Co-create compelling offers (from scratch or refine existing) with clients, including positioning and offer ladder.
• Retain and grow client accounts by delivering measurable results (calls booked, sales made, leads nurtured, +ROI).

Your Weekly Reality:

• 30% Funnel & Offer Strategy: Create, validate, refine client offers, and optimize funnels.
• 30% Execution & Copywriting: Writing landing pages, emails, and ad copy; ideating ad angles and scripts.
• Growth Lead (Full-Funnel Owner)
• 20% Performance & Optimization: Managing ads (Meta & LinkedIn), analytics, A/B testing constantly optimizing.
• 10% Client Communication: Regular calls, strategy updates, and proactive recommendations.
• 10% Internal Collaboration: Work autonomously but leverage video & graphic designers, web developer, and email marketer as resources (they're all in-house and working with you).

Skills Required