Group Brand Manager: Respiratory, Allergy And Cvs

Johannesburg, Gauteng, South Africa

Job Description

COMPANY DESCRIPTION
We are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines. Active at every stage of the value chain, we are uniquely diversi?ed by geography, product and manufacturing capability.
Aspen is a dynamic organization built on entrepreneurial strength and forward-thinking minds. We attract high performing individuals who are passionate about their career and have a desire to exceed expectations. At Aspen, not only do we source for the best talent, but we also provide a host of opportunities for continuous development.
The Group's key business segments are Manufacturing and Commercial Pharmaceuticals comprising Regional Brands and Sterile Focus Brands. We have approximately 9 100 employees at 69 established officesin over 50 countries and we improve the health of patients in more than 150 countries through our high quality, affordable medicines.
OBJECTIVE OF ROLE
Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, commercial acumen, team management and development, aligned to business expectations
KEY RESPONSIBILITIES
Strategic direction, decision making, coaching and collaboration

  • Ensuring the development and implementation of short- and medium-term marketing strategies for all promoted brands within their reporting Cluster
  • Drive demand-generating strategies and deliverables to ensure dominance within the identified therapeutic areas.
  • Collaborate with 3rd party providers to the BU Cluster as well as close collaboration with other commercial functions (Sales, Key Accounts as relevant to brand) to ensure effective implementation of brand strategies
  • Coaching and motivating Brand Managers to optimize their effectiveness and that of the teams around them
  • Anticipate future trends in disease management and the market environment (through market analysis and KOL engagement)
Commercial capability
*Set, review approve and achieve sales budgets for presentation and alignment in the business
*Managing advertising budget and spend for the therapeutic portfolio at Group Brand Manager level
*Monitor risks and opportunities related to driving profitable and sustainable growth, coaching for and developing mitigating solutions where possible
*Ability to interpret and implement insights drawn from a variety of internal and external data sources
Sustainable business growth and profitability
  • Demand forecast accuracy and stock management which entails minimizing write-off costs and returns
  • Monitor sales as well as margin performance vs target
  • Ensure implementation of strategically aligned advertising and promotional campaigns and support and monitor execution
  • Monitor ROI for future commitment decision making
  • Successfully implement new products once launch ready and to ensure launch success through performance and execution management across the business
  • Pipeline management to secure future portfolio assets with NPL team
Internal and external customer interaction
  • Enthusiastically support marketing team members in their plans and communication with the Sales force, business leadership and relevant teams within the business regularly
  • Create opportunities for cross functional efficiencies and collaboration with key stakeholders to deliver on quantitative and qualitative targets and achieve brand/portfolio priorities through engagements
  • Sense of urgency in resolution of customer queries
  • Quality assessments of portfolio/ brand strategy and tactical implementation through customer interactions / infield visits to obtain required intelligence and insights
  • Engage support of Training department to ensure field force is fully equipped and aligned with strategic and execution requirements
  • Compliance
EDUCATIONAL REQUIREMENTS
  • Matric
  • Commercial / Marketing Bachelor's or Science related degree
  • Min 3 - 5 years Marketing Line Management experience preferred
KNOWLEDGE & EXPERIENCE REQUIREMENTS
  • Relevant therapeutic area knowledge and KOL relationships a definite advantage
  • Understanding and experience in relevant market of portfolio operation is important
  • A solid understanding of the SA pharma market
  • Knowledge of therapeutic areas, market dynamics
  • Budgeting experience
  • Experience in delivering NPL's to market and achieving success with these brands, based on the requirements of the market in which the brand operates
  • Understanding of market access environment
  • People management and coaching
  • Understanding of tactical execution requirements at commercial level for prescribers and pharmacies (as relevant to BU and portfolio)
  • Knowledge of excel, ppt, word, and data mining via BI. Developed business analytics abilities
SOFT SKILLS REQUIREMENTS AND COMPETENCY REQUIREMENTS
  • Results driven approach
  • Commercial and strategic awareness and ability, including financial and demand forecasting and budgeting
  • Leadership and coaching skills
  • Project management skills
  • Strong networking ability and a collaborative approach
  • Strong interpersonal skills
  • Ability to perform under pressure
  • Self-starter and self -motivated
  • Strong prioritizing, planning and analytical skills
  • Verbal and written communication skills
  • Aptitude for continuous learning and adapting to a changing environment
  • Influential and impactful presentation skills
  • Key Opinion Leader relationships beneficial
  • Proven track record of successful launch experience
COMPUTER SKILLS REQUIRED
The applicant must be proficient in the various applications (Word, Excel and PowerPoint) within the Microsoft Office bundle.
DRIVERS LICENSE
The successful candidate must have a valid driver's license and be able to travel as per the expectations of the role.
FEEDBACK
Please note that if you have not heard from the Human Capital department within 30 days of this advert closing, your application has unfortunately been unsuccessful.
INTERNAL APPLICATIONS
Internal Applications must be completed using an Aspen mailing address after applicants have had informed their direct line managers of their application for this specific role.
Aspen is committed to the principles of equal employment opportunity. Preference will be given to applicants from designated groups through a fair recruitment and selection process in line with Aspen's Transformation Agenda.

Skills Required

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Job Detail

  • Job Id
    JD1608136
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned