Job Description

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Job Advert Summary

We're looking for a

creative Graphic Designer

with a strong sense of storytelling and commercial impact to bring our brand to life in-store and across campaigns. This role blends

strategy, design, and retail experience

-- perfect for someone who thinks visually and strategically.

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Minimum Requirements

3-5 years design experience in marketing or agency; portfolio across digital, print, social media Expert with PowerPoint presentations Adobe Creative Suite (Photoshop, Illustrator, InDesign) Video editing (Premiere Pro/After Effects) advantageous Retail collateral, packaging, or in-store display material Brand CI adherence Creative eye for layout, typography, visual storytelling; multitasking under deadlines; collaborative and receptive to feedback
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Duties & Responsibilities

Strategy & Storytelling

Brand Interpreter:

They translate the brand's seasonal campaigns, marketing messages, and core identity into a physical, three-dimensional in-store experience.

Storytelling:

They create a narrative through product placement, mannequin styling, and props. For example, they might create a "weekend getaway" vignette with clothing, luggage, and accessories.

Trend Forecasting:

They stay ahead of visual trends in retail, design, and pop culture to keep the store's look fresh and relevant.

Design & Implementation

Shopfitting Displays:

Design and execute eye-catching displays that stop foot traffic and communicate key messages or promotions.

In-Store Layouts:

Plan the store's floor plan (floor merchandising) to guide customer flow, maximize exposure to products, and ensure a logical and pleasant shopping journey.

Commercial and Operational Focus

Drive Sales:

The ultimate goal of every is to increase sales and average transaction value. They strategically place high-margin or promotional items in high-traffic "hot spots." The goal is to make the mattress shopping journey smooth and fun with our brand displays differentiated to competitors.

Product Placement

: Help decide which products get prime positioning based on inventory levels, profitability, and seasonality.

Inventory Management:

Work closely with the buying and store teams to ensure point of sale material and shopfitting display items is controlled and looked after.

Maintain Standards:

Conduct regular store walks to ensure displays are clean, tidy, well-lit, and price tickets are correct and maintaining the brand's premium image.

Collaboration & Leadership

Train Store Staff

: Educate salespeople and our brand ambassadors on merchandising standards, the stories behind displays, and how to maintain the visual look throughout the day.

Work with Stakeholders:

Collaborate with marketing, buying, and store management teams and our retailers to align visual strategies with overall business goals, promotions, and product launches. *

Manage Resources:

Responsible for a budget for props, materials, and other display elements.