To create and design commercial visual concepts, imagery, and brand-related trims that align with Woolworths' customer and taste level.
Job description
Graphic Trend Research and Analysis
Conduct research, analysis, and present graphic and print trends to the Buying and Design
teams.
Understand graphic trend shifts for the upcoming season and translate these insights into
commercial proposals suitable for Woolworths.
Conduct store visits and competitor analysis to understand Woolworths' customers
Design Creation in line with Critical Path
Create sketches and drawings of new designs, developing placement prints, and all-over prints aligned with Buying and Design.
Understand print direction, fabrication, manufacturing, and print terminology to ensure the
creation of viable products and cost implications.
Ensure Manage all creative requests assigned timeously aligned to WMC
Ensure consistency of designs in line with brand guidelines
Cross-functional Collaboration
Collaborate across departments for seasonal campaigns
Minimum requirements
Relevant Graphic/ Textile Design diploma / degree
2-5 years Graphic Experience in Men's and Boys' graphics design
Experience with licensed brands (advantageous).
Technical & Functional Competencies:
o Design Tools Proficiency: Advanced skills in Adobe Create Suite (Photoshop, Illustrator and other relevant packages).
o Graphic Design Principles: A solid understanding of layout, typography, color therapy, and branding to create visually compelling designs.
o Digital and Print Media Design: Competency in designing for a variety of media, understanding technical nuances that affect design. decision for digital and print materials.
o Print Production: Knowledge of print Production processes and specifications, materials and formats. Understanding of printing techniques, fabrication and manufacturing.
o Trend & market research: Ability to conduct thorough trend research, globally and locally using various platforms and sources to gather inspiration and develop design concepts that align with current and future customer demands.
o Good communication skills: to accurately convey your concepts.
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