Job Description

Our Direct Marketing department is looking to employ a Graduate who has recently graduated with a Degree or Diploma in Direct Marketing, on a 12-month fixed-term contract, to join the team as a Customer Engagement Administrator.
This graduate programme offers hands-on exposure with our core CRM platform, Salesforce Marketing Cloud and Salesforce Data Cloud, where you will support the design, execution, and enhancement of data-driven marketing campaigns. This graduate programme is an excellent opportunity for someone keen to deepen their knowledge of digital marketing automation, customer journey mapping, real-time data activation, and CRM strategy within a dynamic and fast-paced environment.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or any related field is preferred.
Knowledge, Skills and Experience

• Must not be a beneficiary of any previous SETA-funded programme.
• Salesforce Marketing Cloud certifications or similar are advantageous.
• Basic understanding of digital marketing or CRM platforms (Salesforce Marketing Cloud/Data Cloud experience advantageous)
• Interest in email marketing, customer segmentation, and automated journeys
• Proficient in Google Workspace (Gmail, Sheets, Docs, Calendar, Drive).
• Detail-oriented with good organisational and admin skills.
• Eager to learn, self-driven, and proactive.
• Task-focused with strong follow-through.
• Dependable with excellent time management skills.
• Open to feedback and able to adapt quickly in a team environment.
• Sound analytical & problem-solving skills.
• Strong attention to detail and an analytical mindset.
• Excellent written and verbal communication skills.
• High level of adaptability, initiative and ability to work within a team.
• Ability to thrive in a dynamic and deadline-driven environment.

• Assist in building, testing, and deploying marketing campaigns using Salesforce Marketing Cloud.
• Support data activation and segmentation efforts using Salesforce Data Cloud.
• Help prepare campaign performance metrics and assist in reporting.
• Ensure accurate data input and maintenance across CRM platforms.
• Participate in testing customer journeys across multiple digital channels.
• Maintain administrative campaign documentation and processes.
• Work closely with the Brand teams to deliver high-quality digital marketing initiatives.
• Contribute to brainstorming sessions and knowledge-sharing discussions.