Job Description

Go-To-Market Engineer (Remote, EST Work Hours) Finance/Admin ~ Media/Marketing/Sales
KwaZulu Natal - South Africa, Gauteng - South Africa, Western Cape - South Africa
ENVIRONMENT:
A dynamic Lead Generation Agency who prides themselves on producing results via cold email and SMS outreach is seeking a highly self-driven Go-To-Market Engineer whose core role will be to build deep, trusting, and long-term client relationships. Youll design creative and effective cold email campaigns to convert prospects into leads, continually optimize campaigns to ensure lasting results while updating clients on the results of their campaigns. You will also be expected to teach potential clients about what they can do via LinkedIn posts and engagement. The ideal candidate will be a high-performing individual with a desire to achieve and grow financially who is tech-savviness and a quick learner of new technologies and software. Applicants will require a professional work setup including reliable internet, high-quality audio and video equipment, quiet space, clear background, and good lighting.
DUTIES:

• Lead weekly check-ins to provide updates, gather feedback, and brainstorm growth strategies.
• Understand clients businesses and meet their Lead Generation expectations.
• Ensure timely delivery of services and proactively identify and resolve any issues.
• Create a referral culture where satisfied clients are eager to share their positive experiences.
• Develop effective cold email and SMS outreach strategies.
• Understand the target audience and segment it effectively.
• Craft compelling and concise email copy that captures attention and encourages action.
• Ensure emails meet inboxing criteria to minimize bounce rates and avoid spam filters.
• Follow industry best practices for deliverability and compliance.
• Continually optimize campaigns for lasting performance.
• Monitor campaign analytics to ensure optimal deliverability and engagement.
• A/B Testing email variations to determine the best approach.
• Refresh email content to avoid recipient fatigue.
• Analyse campaign responses to refine audience targeting.
• Generate new strategies based on insights to keep campaigns fresh and compelling.

REQUIREMENTS:

• Thriving under stress. We are a lean team, and no two days are the same. You need to be comfortable with the unknown, a bit of messiness, and roll with the punches.
• Excellent listening skills and the ability to build deep relationships.
• Professionalism, maturity, and reliability to meet the expectations of successful entrepreneurs.
• Strong communication skills in verbal and written English.
• Highly resourceful team player who meets deadlines and follows through on commitments.
• Tech-savviness and a quick learner of new technologies and software (there is new software coming out every day, and we need you to stay on top of new products and trends).
• Intelligent, adaptable, and problem-solving mindset.
• High-performing individual with a desire to achieve and grow financially.
• Proven ability to write high-performing cold emails.
• Professional work setup including reliable internet, high-quality audio and video equipment, quiet space, clear background, and good lighting.

Advantageous

• Expertise with Lemlist, Apollo.io, Clay, Smartlead, Instantly, and other cold-email tools (check out our website for more examples).

ATTRIBUTES:

• Ability to communicate both positive and negative news to clients and effectively troubleshoot solutions.
• Efficiency in producing significant output with minimal wasted effort.
• Strong work ethic with a track record of working hard.
• Adaptability to quickly adjust to changing priorities and conditions.
• Commitment to follow through on verbal and written agreements.
• Proactivity in taking initiative and bringing new ideas to the company.
• Honesty, Integrity, and maintaining trust and confidence.
• Coachability and openness to feedback.

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