to plan, implement, and manage high-performing Google Ads campaigns that drive measurable business results. The ideal candidate will be highly skilled in PPC strategy, analytics, and conversion optimization, with a proven track record of delivering ROI-focused campaigns.
Key Responsibilities
Campaign Strategy & Setup
Develop and implement comprehensive Google Ads strategies across Search, Display, YouTube, Shopping, and Performance Max campaigns.
Conduct keyword research, competitor analysis, and audience targeting to maximize reach and relevance.
Campaign Management & Optimization
Monitor, analyze, and adjust bids, budgets, and targeting to achieve KPI goals.
Write and test compelling ad copy and creative assets.
Implement A/B testing to improve click-through rates (CTR) and conversion rates (CVR).
Analytics & Reporting
Track, measure, and report on campaign performance using Google Analytics, Google Tag Manager, and Data Studio.
Provide actionable insights to improve performance and ROI.
Collaboration
Work closely with the marketing team to align campaigns with business objectives, seasonal trends, and promotional activities.
Coordinate with designers and content creators to ensure ads are visually engaging and on-brand.
Compliance & Best Practices
Stay up to date with Google Ads policies, algorithms, and industry trends.
Ensure campaigns comply with all platform rules and guidelines.
Requirements
Google Ads Certification
(mandatory).
Proven experience managing Google Ads campaigns with monthly budgets exceeding R50,000+.
Strong knowledge of PPC strategy, keyword research, and bidding optimization.
Proficiency in Google Analytics, Google Tag Manager, and Data Studio.
Excellent analytical, communication, and problem-solving skills.
Ability to work independently and deliver results under tight deadlines.
Preferred Qualifications
Experience in
e-commerce
or
multi-location retail marketing
.
Familiarity with SEO and other digital marketing channels.
Knowledge of remarketing, dynamic ads, and conversion tracking setups.
What We Offer
Competitive salary or performance-based incentives.
Opportunities for professional growth and continuous learning.
A collaborative and innovative work environment.
Job Type: Full-time
Pay: R20000,00 - R28000,00 per month
Work Location: In person
Application Deadline: 2025/09/15
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