Job Description

Job Summary To qualify for this position, you need:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• 3-5+ years experience managing Google Ads at meaningful monthly budgets across multiple brands or business units.
• Proven success generating qualified leads in high-consideration services or financial/property categories.
• Comfort reading funnel data (from click to SQL/booking) and making decisions from it.
• Clear, structured communicator who documents tests, logic, and outcomes.
• Experience integrating Google Ads with

Key Technical Skills:

• Google Ads (Search, PMax, YouTube, Display, Demand Gen/Discovery).
• GA4 and conversions (web + offline), Enhanced Conversions.
• Tag Managers (preferably GTM), UTM strategy, and first-party data usage.
• Lead-gen landing page best practices and CRO fundamentals.

Bonus Skills:

• Experience integrating Google Ads with Zoho CRM (or similar) and managing offline conversion imports.
• Experience with marketing automation, WhatsApp Business/API or Meta Flow Manager, and webhook-based lead routing.
• SQL basics, server-side tagging exposure, or Python/Sheets for lightweight analysis.
• Financial services or real estate marketing background in South Africa.

Duties and responsibilities include, but not limited to:
Strategy & Planning

• Build account and campaign architectures for multiple brands with clear segmentation by market, intent, and funnel stage.
• Develop channel mix and budget allocation frameworks by brand, region, and offer (e.g., webinars, consultations, new developments).
• Map keyword themes and audience signals to property investment intent (e.g., buy-to-let, bond affordability, tax benefits, off-plan).

Campaign Execution

• Create and manage Search, Performance Max, YouTube (in-stream/in-feed), Display, and Demand Gen/Discovery campaigns.
• Write and test ad copy/assets consistent with IGrow's brand and compliance guidelines.
• Build asset groups for PMax with thoughtful audience signals, feed strategy, and creative coverage.

Measurement, Data & Quality

• Own end-to-end conversion tracking: GA4 + Google Ads conversion tags, Enhanced Conversions, server-side tagging where applicable.
• Implement robust offline conversion imports and lead quality scoring from CRM to optimize to qualified outcomes, not just raw leads.
• Build and maintain Looker Studio dashboards for exec and marketing stakeholders (lead volume, CPL, CPQL, show-up rate, cost-per-booking, ROAS proxies).
• Partner with our CRM team (Zoho) to ensure campaigns are attributable and that cost data joins to pipeline metrics.

Optimization & Experimentation

• Run structured testing: keywords, match types, RSAs, extensions, audience layering, bidding strategies (tCPA/tROAS), landing pages, and creative.
• Establish a weekly rhythm for search term pruning, negative list curation, and budget rebalancing.
• Propose and execute YouTube creative tests (hook angles, 15-30s explainers, client proof points).
• Maintain brand safety, placement controls, and geographic bid strategies.

Cross-Channel Collaboration

• Coordinate with our external Meta ads expert on audience learnings, messaging consistency, and offer cycles.
• Support WhatsApp marketing initiatives (flows, templates, opt-in journeys) to improve speed-to-lead and qualification.
• Work with design/dev on landing pages and page speed; brief new layouts; validate forms, UTMs, and event firing.
• Feed market insights to Sales (questions prospects ask, regional interest, price sensitivities).

Governance & Compliance

• Adhere to South African regulations and IGrow standards for truthful advertising and data privacy (e.g., POPIA principles around consent and lawful processing).
• Maintain rigorous UTM governance, naming conventions, and documentation.

If you do not receive feedback within two weeks of submitting your application, please consider your application unsuccessful.
I Grow Wealth Investments
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