Job Description

We're hiring a

GoHighLevel Automation & AI Specialist

expert to fully own, optimize, and maintain our system -- and help our team use it confidently and effectively.

This includes automation building, external integrations, campaign tracking, AI-powered marketing support, documentation, and ongoing CRM hygiene -- making sure all fields, tags, and contact records are clean, accurate, and scalable.

You'll also be our internal expert -- supporting the team, answering questions, and ensuring everyone is using GHL properly and efficiently.

What You'll lead

Audit and optimize our full GHL system -- workflows, triggers, pipelines, calendars, forms, and campaigns Fix errors and improve logic in automations, lead flow, and external connections Maintain CRM hygiene -- organize tags, custom fields, contact records, naming conventions Build smart, scalable automations for lead nurture, onboarding, operations, and retention Set up campaign tracking -- UTM structure, tagging, attribution, and lead source mapping Build and maintain dashboards to report on performance, pipeline health, and conversions Leverage AI tools (ChatGPT, Jasper, Claude, etc.) to streamline workflows and marketing content Document systems and updates -- SOPs, logic maps, update logs, naming standards Support team members -- help them understand how to use GHL properly and efficiently Use ClickUp to track tasks, organize SOPs, and ensure alignment across the team

You're a Fit If You...

Have 4+ years of hands-on GHL experience, including automation, pipelines, CRM structure, and optimization Have expert-level proficiency in Zapier and/or Make.com Are fluent in spoken and written English Are deeply detail-oriented -- you spot inefficiencies, naming issues, or logic gaps without being told Know how to create UTM tracking, attribution models, and clean dashboards Use AI tools for marketing workflows (e.g., content generation, segmentation, follow-up logic) Are highly proficient in Google Sheets or Excel, especially formulas, logic, and validation Can write clear SOPs and internal documentation others can follow independently Are proactive -- you flag issues, suggest improvements, and take ownership of your systems Are familiar with ClickUp (or similar project management tools) and use it to track work and organize documentation Are a natural educator -- you're patient, clear, and want the team to understand how to use the systems.

Tools You Should Know

Go High Level (expert-level) Zapier and/or Make (expert-level) Google Sheets / Excel (advanced formulas & logic) AI tools: ChatGPT, Jasper, Claude, Copy.ai, etc. Campaign tracking: UTM, attribution, dashboards ClickUp (for project management + SOP documentation) or other project management system (Bonus: APIs, webhooks, HTML/CSS)

Project Details

Remote 15-20 hours/week to start Potential to grow to 25-35 hours/week long-term
To work effectively with our team, your working hours must fall within 9:00 AM-5:30 PM EST. (Roughly 3 hours/day to start -- consistent EST overlap is required.)

Job Types: Full-time, Part-time

Expected hours: 15 - 20 per week

Application Question(s):

What types of GHL projects have you worked on? (e.g., lead nurture flows, campaign automation, CRM cleanup, etc.) What industries or client types have you supported? Why do you think you're a strong fit for this role?
Experience:

GoHighLevel: 1 year (Required)
Work Location: Remote