A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells.
Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns. They’ll also analyse the types of customer that a company wants and how to attract them, and they’ll figure out ways for the company to better serve the customers they already have. They’ll also ensure that the company sees a good return on any money that is invested in marketing activities.
Because a marketing manager job role is so diverse and interesting, depending on the size of the company, the marketing manager can be responsible for many diverse activities, such as: