General Sales Manager New And Used Vehicles

Stellenbosch, Western Cape, South Africa

Job Description

General Sales Manager - New and Used Vehicles
2025-08-05 - 2025-09-04
Permanent
CPT001970
Motor
Western Cape, Stellenbosch
We are seeking an experienced General Sales Manager to lead all new and used vehicle sales operations at a premium dealership.
This role is responsible for driving sales performance, customer satisfaction, profitability, and team development, while upholding brand standards and delivering a premium customer experience.
Key Responsibilities

  • Sales Strategy & Performance:
Develop and execute sales strategies to achieve unit and profit targets. Analyse performance metrics, market trends, and competitor activity to drive growth. * Team Leadership:
Lead, coach, and develop a high-performing team of Sales Executives, Business Managers, and Administrators. Conduct regular one-on-ones, set KPIs, and build a results-driven culture. * Customer Experience:
Ensure a seamless, professional customer journey that aligns with luxury brand expectations. Handle escalations and monitor CSI/NPS scores for continuous improvement. * Financial Oversight:
Manage departmental profitability, expenses, and budgets. Oversee pricing, F&I product penetration, and vehicle appraisals. * Marketing & Events:
Plan and execute local marketing campaigns, product launches, and promotional events to drive showroom traffic and increase brand visibility. * Operational Excellence:
Ensure stock control, accurate reporting, CRM/DMS utilisation, and compliance with all regulations and OEM requirements. Requirements
  • Proven experience in automotive sales management (premium/luxury brands preferred)
  • Strong leadership, communication, and negotiation skills
  • Track record of achieving sales targets and managing profitability
  • Financial acumen and knowledge of F&I products
  • Proficiency in DMS/CRM systems (CDK, Keyloop, DealerWeb, etc.)
  • Valid driver's license and Matric; a tertiary qualification in Sales/Management is advantageous
Key KPIs
  • New & Used Vehicle Sales Volume
  • Profit per Unit / Department Profitability
  • Finance & Product Penetration
  • Customer Satisfaction (CSI/NPS)
  • Stock Turn & Aged Inventory
  • Team Retention & Performance
**** ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED ****

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Job Detail

  • Job Id
    JD1484580
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Stellenbosch, Western Cape, South Africa
  • Education
    Not mentioned