General Manager: Sadc Region

Cape Town, WC, ZA, South Africa

Job Description

About Aerobotics





Our mission is to provide intelligent tools to feed the world. We do this by delivering actionable tree and fruit insights to growers across 18 countries, powered by imagery and advanced computer vision.



To date, we've analysed over 340 million trees and 100 million fruit, helping farmers make critical operational and agricultural decisions that maximise yield and efficiency. Our global team of 50+ professionals is headquartered in Cape Town, with commercial offices in the USA, Australia, Portugal, Spain, and South America.

About the role





Your mission is simple but profound: to make Africa a

major profit pillar

for Aerobotics by scaling our cutting-edge AgTech solutions, with a primary focus on South Africa. If you are passionate about sales, have a proven track record in

fresh fruit (citrus/apple/table grapes) sales, Ag-Tech, or B2B Ag-Sales

, and are obsessed with customers, this is your chance to lead the frontier of sustainable, intelligent farming.



You will own the strategy, execution, and financial performance of the SADC region, ensuring we capture the massive opportunity in one of the world's most critical farming regions.


Key Focus Areas:





Profit & Revenue Ownership:

Take full responsibility for generating and accelerating

revenue growth and regional profitability

across SADC.

Market Expansion:

Drive

deep penetration

in South Africa with existing and new customers before strategically unlocking new territories.

Customer Value Champion:

Define the optimal business model and customer journey to ensure farmers see

immediate, quantifiable value

from our technology, leading to high-volume purchases and long-term loyalty.



What You'll Be Building & Delivering




Strategy




The Blueprint:

Design and execute a

profitable customer strategy

focused on optimizing unit economics (

CAC, LTV

).

Financial Discipline:

Manage the regional budget with an entrepreneur's mindset, ensuring every sales and marketing dollar yields maximum ROI.

Market Insight:

Become our expert on the African agricultural landscape, tracking competitor activity and identifying game-changing

industry opportunities

.

Customer Acquisition & Loyalty




Optimizing the Journey:

Deeply understand the

farmer's decision-making process

to streamline our approach, maximizing sales and repurchases while minimizing cost.

Cross-Functional Alignment:

Actively collaborate with our global Product, Marketing, and Engineering teams to deliver

incremental value

and maintain high service standards for all customers. Build

deep, trusted relationships

with key customer accounts, transforming them into internal champions and industry advocates for Aerobotics.

Advocacy & Empathy:

Ensure our post-purchase experience is exceptional, bonding with customers and co-developing product features with our Product Team to serve the wider industry.



What you'll bring to the role




At least 5 years sales experience in the fresh fruit or farming sectors (ideally Citrus) or a strong background in Ag-Tech/Ag-Sales P&L Ownership: Proven ability to build and scale a business segment, with a clear focus on revenue generation, cost management, and profitability. Scaling Mindset: A passion for rapid growth and a strategic view on how to transition a successful local strategy into a viable continental expansion plan. Relationship Builder: Exceptional interpersonal and negotiation skills, capable of forging lasting partnerships with farmers, distributors, and internal teams. Strong motivation to work with Aerobotics



Application Process




Submit your CV and a brief motivation for the role at Aerobotics Preliminary virtual interview with our Head of People Technical assessment Technical interview with Head of Commercial team & Chief Growth Officer * References and background checks.

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Job Detail

  • Job Id
    JD1596601
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, WC, ZA, South Africa
  • Education
    Not mentioned