Garden Route Sales Representative

Garden Route, WC, ZA, South Africa

Job Description

Start date

1 March 2026

Report

Sales Manager

Working Hours

Monday to Friday 08h00 - 17h00

Overview of the role



You familiarize shoppers and chefs with Pesto Princess products within the retail & food services sectors on the Garden Route, driving strategic sales growth. You increase penetration of our product portfolio across key channels, including SPAR, Checkers, Pick n Pay, independent retailers, contract caterers, hotels, restaurants, distributors, and industrial kitchens. You build and maintain exceptional customer relationships, upholding the Pesto Princess brand values.

About Pesto Princess Foods



Pesto Princess manufactures

fresh, preservative-free

pesto sauces, soups, cooking sauces & dips sold through retail chains and food distributors nationwide. The factory is in a secure business park in the South Peninsula in

Cape Town.



Key Responsibilities



1. Sales Strategy & Execution



Deliver against regional sales target Implement company sales strategies to increase product visibility, volume and profitability Identify new business opportunities and acquire new accounts Develop channel-specific sales proposals aligned to customer needs and business objectives. Merchandise in dedicated stores Conduct in-store tastings at approved stores each week

2. Customer & Account Management



Manage customer portfolios, ensuring high levels of service and engagement. Build strategic relationships with perishable managers, chefs, procurement managers, food service directors, and distribution partners. Oversee the entire sales cycle--including quotations, pricing discussions, product trials, and range extensions.

3. Market & Category Insight



Track competitor activity, pricing movements, and broader category trends. Provide ongoing feedback based on your field research regarding product innovation, pricing and novel marketing concepts. Support the execution of regional promotions, trade shows & product launches.

4. Reporting & Administration



Use

Skynamo

to maintain accurate customer data, call cycles, visit notes & images. Ensure compliance with sales processes & procedures, including credit management, contract administration, and pricing structure.

Required Competencies



Able to make good decisions based on your understanding of retail & food service businesses. Able to build strong relationships. Exceptional communication, negotiation, and presentation skills. Able to work independently and prioritise effectively. Possess a problem-solving mindset, particularly with the challenges of chilled/perishable products. Discipline with planning, reporting, and administrative requirements. Willing to travel locally using your own safe, reliable vehicle.

Experience & Qualifications



Minimum 3-5 years' experience within FMCG, food service, or hospitality, ideally within chilled or fresh categories. Proven ability to deliver against commercial targets. Experience working with SPAR, Checkers, Pick n Pay, distributors or contract catering groups is advantageous. Valid driver's license. The ideal candidate would live and work in the Garden Route.
In line with our Employment Equity objectives, preference may be given to candidates from designated groups.

Key Performance Indicators (KPIs)



Achieve monthly sales targets. Achieve new customer sales targets. Maintain full orders from all set customers. Waste below 3% of achieved sales. Complete monthly call cycle.

Company Offering



R186 000 gross annual basic salary

After a successful probation period, a commission of 1% will be paid on sales in the Garden Route.

Car & mobile phone allowances

Company Provident Fund

Company Culture



Caring

is the central company value at Pesto Princess. If you care about the customer, care about producing excellent work & care about the impact the business has on the environment, then this position is for you. Since we will also be caring for you, be prepared to do the extraordinary and have your talents developed.

Apply for this Job.



There are

two

steps to your application.

1. Write a one-page letter of motivation explaining why you are the best candidate for this position.

2.

Update your CV and send it to apply@pesto.co.za along with the letter of motivation.

Closing date 09h00 Friday 13 February 2026.

If you have not heard from us after 2 weeks, please consider your application unsuccessful. We reserve the right to re-advertise should we not find a suitable candidate.

Job Type: Full-time

Pay: R15000,00 - R24000,00 per month

Work Location: On the road

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Job Detail

  • Job Id
    JD1649001
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Garden Route, WC, ZA, South Africa
  • Education
    Not mentioned