Job Description

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Your mission

Our client, a leading company in the outdoor industry, is looking for an experienced Funnel & Marketing Automation Specialist to develop and implement scalable digital processes across multiple products. You will be responsible for user acquisition funnels, marketing automation, and CRM optimizations, ensuring efficient lead generation and conversion strategies. With a deep understanding of marketing technologies, AI applications, online business, and e-commerce, you will play a key role in driving digital growth.
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Your profile

Funnel Strategy & Optimisation + Develop, implement, and optimise user acquisition funnels for lead generation, subscription models, and digital sales processes.
+ Manage the full funnel process, including traffic generation, landing page creation, lead nurturing, and conversion rate optimization.
+ Utilise A/B testing to continuously improve funnel performance.
Marketing Automation & CRM + Set up and optimise email marketing campaigns and automation workflows for lead nurturing and customer retention.
+ Experience with CRM systems and marketing automation platforms.
+ Use data-driven audience segmentation & retargeting to enhance performance.
AI & Technology Implementation + Integrate AI-powered content generation tools into marketing workflows.
+ Leverage AI-driven analytics to optimize campaigns and customer journeys.
Data Analysis & Tracking + Proficiency in Google Analytics, Meta Pixel, Google Tag Manager, and other analytics tools.
+ Data-driven decision-making with conversion tracking and performance monitoring.
Optional: Performance Marketing & Advertising + Experience with paid media (Google Ads, Meta Ads, Retargeting, Native Ads).
+ Manage advertising budgets and optimize ROI-driven campaigns.
+ Develop targeted customer journeys to maximize conversions



In addition:You speak German on B2/C1 level - ideally on mother tongue level and you are ideally based in Cape Town or you are in the process of re-locating to Cape Town. You must be a South African citizen, a permanent resident, or hold a valid work visa.
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Why us?

Work with a highly experienced and dynamic team in a growing industry. Remote-first role with flexibility and autonomy. Opportunity to drive scalable digital strategies and work with cutting-edge AI technologies. Initial part-time position with the potential to scale to full-time based on revenue growth. Be part of a long-term vision focused on sustainable growth and digital transformation.
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About us

Wir von Cape Point Solutions definieren Outsourcing neu. Fur uns bilden die Talente das Zentrum unseres Erfolgs und somit auch den Erfolg unserer Kunden. Schnell, flexibel und kosteneffizient platzieren wir genau die richtigen Agenten fur eure Bedurfnisse. Dabei unterscheiden wir uns klar von herkommlichen Call-Centern. Als attraktiver Arbeitgeber mit Sitz in Kapstadt und als zuverlassiger Partner bieten wir motivierte Talente, schnelle Prozesse und ein aufregendes Arbeitsumfeld, das zu hochster Performance und massgeschneiderten Losungen fuhrt. Fur uns ist Outsourcing mehr als nur "Kosten sparen". Vielmehr erlaubt unser Service: Skalierbarkeit, Flexibilitat, Kostenersparnis, Qualitat, Sicherheit, Zeit- und Energieeffizienz.



At Cape Point Solutions, we're redefining outsourcing. For us, talent is the heart of our success--and the key to our clients' success. We place the right agents for your needs quickly, flexibly, and cost-effectively, setting us apart from traditional call centers. Based in Cape Town, we're an attractive employer and a trusted partner, offering motivated talent, fast processes, and an exciting work environment that drives high performance and tailored solutions. For us, outsourcing is more than just saving costs--it's about scalability, flexibility, efficiency, quality, security, and saving both time and energy.