Job Description

Fully Remote: Head of Communications & Marketing - South AfricaPurpose of the job:To play a crucial role in developing and implementing effective communication and marketing strategies to promote our crypto-related products and services. This role requires a deep understanding of the cryptocurrency industry, excellent communication skills, and a passion for staying ahead of the latest trends and developments.What will you be doing:Communication and marketing strategy:Develop and execute a comprehensive marketing strategy to drive user acquisition, trading volumes, and customer retention.Identify and leverage appropriate communication channels, including social media, industry forums, blogs, newsletters, and media outlets.Collaborate with the leadership and cross-functional teams to align marketing efforts with business objectives and growth targets..Draft emails and handle direct communication with customers on various topics.Review and maintain consistency in all communication channels, including support articles, blogs, and other written content.Brand Management:Define and cultivate the brand identity and positioning within the crypto market.Develop brand guidelines, ensuring consistent visual and verbal brand representation.Oversee and create the creation and maintenance of marketing collateral, including website content, whitepapers, press releases, and presentations.Pay meticulous attention to detail to ensure error-free and high-quality communications.Set and uphold a standard of excellence for all customer communications.Take full responsibility for the quality and accuracy of the companyxe2x80x99s messaging.Content creation and marketing campaigns:Plan and execute marketing campaigns to drive customer acquisition, engagement, and retention.Produce engaging and informative content, including articles, blogs, videos, and social media posts, to educate and engage the crypto community.Public relations:Establish and maintain relationships with media outlets, journalists, and industry influencers to secure media coverage and thought leadership opportunities.Prepare and distribute press releases and manage media inquiries effectively.Monitor industry trends and news to identify PR opportunities and potential risks.Oversee community engagement efforts to build a strong, loyal user community around the exchange.Manage marketing budgets and costs:Establish marketing budgets based on the company objectives and the developed digital marketing strategy.Ensure campaigns and projects are kept within scope and that spend is being correctly distributed based on the objectives of each campaign/project.Analytics, reporting and regulatory compliance:Utilise data analytics tools to measure and track the effectiveness of communication and marketing initiatives.Provide regular reports and insights to the leadership team, highlighting key performance indicators, trends, and recommendations for improvement.Ensure that all marketing activities comply with relevant regulations and legal requirements in the crypto industry.What we look for in you:Skills relevant to the job include the education and/or experience, specialised training, and competencies required:Bachelorxe2x80x99s degree in Marketing, Communications, or a related field.Proven experience in a similar role, preferably in the crypto, fintech or blockchain industry.Strong knowledge of the cryptocurrency market, including blockchain technology, trends, and regulatory landscape.Excellent written and verbal communication skills with the ability to create engaging content and deliver compelling presentations.Demonstrated experience in developing and implementing successful marketing and communication strategies.Familiarity with digital marketing tools, analytics platforms, and SEO principles.Strong project management skills, including the ability to execute on marketing strategies effectively.Attention to detail is vital in this role.Technical/Core competencies required:Digital brand strategy development knowledge.Ability to interpret analytics and apply research to make informed decisions.Crypto insights and knowledge of the crypto industry.Copywriting and proofreading experience.Script writing.Leadership/Management competencies required:Strong leadership skills with the ability to motivate and lead a diverse team.Leading the digital brand management strategy and function.What can you expect from VALR:Competitive salary: Get paid well to work in an exciting industryLeave: Compliance with statutory leave required by individual countries, in addition to flexible leaveRemote work: Work from wherever you like - Employees to ensure that there is secure, stable internet connectivity in order to effectively work remotelyHome office setup: Mac laptop and a discretionary allowance to buy all the extras needed to work happily from home - all of it yours to keep after 3 years. Terms and Conditions will apply.Learning fund: R16,000 per employee per year for anything that helps you upskill for work, in addition to scheduled VALR trainingPerformance bonus: When you contribute to VALRxe2x80x99s success, youxe2x80x99ll be rewarded with discretionary bonusesRegular get-togethers outside of workAnnual company retreats

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