Job Description

Place within Organisation

• Part of the Creative Hub
• Works with a team of Traffic Managers, Creative Strategist, Creation Directors, Designers, Copy writers, Ad Developers and Client servicing teams.
• Works internally with all departments within the Creative Hub, and in-market teams and externally with clients.

Context for Incubeta set-up & operating model:
Incubeta operates with offices in various regions worldwide, and the creative team specifically is structured as a "hub model", think of that as a center of excellence for all things creative execution and delivery. The creative hub works closely with representatives and client owners from all over the network. Our delivery teams are spread across the globe; we have a mix of in-office and virtual teams.
Role Summary:
We are seeking a talented Digital Designer to join our global creative team, working on a large international software and technology client. Reporting into the Associate Creative Director, you will be responsible for crafting and adapting creative campaigns relevant to the Chinese market and a high volume of assets for digital, social, and paid media platforms with a prime focus on Baidu. You will work within a fast-paced environment, ensuring the execution of high-quality visuals meet brand standards, match the English version, and follow Baidu's best practices and performance goals. Attention to detail is critical, as you will help establish and maintain quality assurance processes to ensure a 99% accuracy rate across all content.
Key Responsibilities:

• Design, produce and adapt to different channel formats a variety of digital assets, including banners, social media content, paid media creatives, 2D designs following different platforms creative best practices with a prime focus on Baidu.
• Develop the Chinese version of the master paid media playbook to ensure all design guidelines adhere to Baidu's best practices as well as taking into account Chinese cultural nuances while matching the English guidebook's tone and look and feel.
• Collaborate with the Senior Art Director and Chinese copywriter as well as the wider creative team to develop compelling campaign concepts.
• Ensure all creative assets incorporate local Chinese cultural nuances to drive relevance to the right audience.
• Implement AI tools to enhance workflow efficiency, scaling large creative campaigns quickly and effectively.
• Maintain a strong understanding of design systems and modular creative approaches to drive consistency and adaptability.
• Stay current with emerging design trends, tools, and best practices in digital advertising.

Qualifications & Experience:

• 3+ years of experience in multimedia design, 2D design, digital design.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma.
• Experience with adtech platforms such as Baidu, Google Display, DemandGen, DV360, and Creative Studio.
• Strong understanding of digital advertising formats with extensive knowledge in Baidu's ad formats best practices.
• Ability to work in a fast-paced environment, balancing multiple projects and deadlines.
• Great attention to detail to ensure high quality control for all assets delivered in high-quality.
• Experience with AI-driven design tools is a plus.

Job Outcomes:

• Creative Impact: Deliver visually engaging and high-performing assets aligned with campaign objectives and brand guidelines.
• Localization & Adaptation: Ensure content resonates to Chinese markets, adhering to local nuances. Ensure creative assets are following Baidu's creative best practices.
• Accuracy & Quality Control: Maintain a 99% accuracy rate in all creative content through rigorous quality assurance.
• Efficiency & Speed: Effectively manage multiple projects, meeting deadlines without compromising quality.
• Collaboration & Communication: Work effectively with internal teams and clients to ensure seamless creative execution.
• Innovation & AI Integration: Leverage AI tools to improve efficiency and scale production at speed.

Incubeta Company Values:

• Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
• Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
• Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
• Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements. Goes above and beyond the basic expectations of the role and the business.

Application Process:
If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.
Join us at Incubeta to shape the future of digital marketing!