Job Description

Job Title

FMCG Field Support Coordinator / FMCG Coordinator

Department

Sales & Operations

Reports To

Sales Manager / Operations Manager

Job Purpose

The FMCG Coordinator is responsible for providing comprehensive administrative and operational support to field-based sales and merchandising teams. This role ensures that all internal processes, systems, and reporting requirements are followed, while actively supporting team members in managing accounts, resolving administrative issues, and driving sales growth. The coordinator acts as a key link between the field, head office, and internal departments.

Key Responsibilities1. Field Team Administrative Support

Provide day-to-day administrative support to sales representatives and merchandisers in the field Assist with order processing, invoice queries, credit notes, pricing confirmations, and customer documentation Resolve administrative issues raised by field staff to ensure minimal disruption to sales activities Ensure all required documentation (orders, delivery notes, promotional agreements, photos, reports, etc.) is submitted accurately and on time Support onboarding of new field team members by coordinating documentation, system access, and process training
2. Process & Compliance Management

Ensure all sales and merchandising processes, SOPs, and company policies are consistently followed Monitor compliance with internal procedures including route plans, visit schedules, reporting standards, and promotional execution Identify process gaps or recurring issues and escalate or recommend improvements Maintain accurate and up-to-date records in company systems (CRM, ERP, order management platforms, etc.)
3. Sales Support & Account Growth

Assist field teams with account management tasks, including updating customer information and maintaining accurate account records Support sales representatives in preparing for customer meetings (sales data, order history, promotional details, targets) Track sales performance against targets and highlight variances or opportunities to management and field teams Assist with the rollout and tracking of promotions, new product launches, and in-store activations Help identify growth opportunities within existing accounts by analysing sales data and feedback from the field
4. Reporting & Communication

Compile and distribute regular sales, merchandising, and performance reports Act as a central communication point between field teams, finance, operations, logistics, and management Follow up on outstanding actions, reports, or queries to ensure closure Maintain clear, professional communication with internal teams and external customers
5. Problem Solving & Continuous Improvement

Proactively identify recurring administrative or operational challenges faced by field staff Support resolution of issues related to stock availability, deliveries, pricing, and customer queries Contribute ideas and support initiatives aimed at improving efficiency, accuracy, and field effectiveness Assist management with ad-hoc projects related to sales operations and field execution
Key Skills & Competencies

Strong administrative and organisational skills Excellent attention to detail and ability to follow processes accurately Strong communication skills (verbal and written) Ability to manage multiple priorities in a fast-paced FMCG environment Problem-solving mindset with a proactive, supportive approach Good analytical skills with the ability to interpret sales data Team-oriented, reliable, and service-driven
Minimum Requirements

Diploma or degree in Business Administration, Sales, Operations, or related field (advantageous) 2-4 years' experience in an FMCG, sales support, coordination, or administrative role Experience supporting field sales or merchandising teams is highly advantageous Proficiency in Microsoft Excel, Word, and internal sales systems (CRM/ERP) Strong understanding of FMCG sales processes and customer dynamics
Key Performance Indicators (KPIs)

Accuracy and timeliness of administrative support and reporting Compliance with internal processes and procedures Field team satisfaction and responsiveness to support requests Contribution to sales target tracking and account growth support Reduction in administrative errors, delays, and unresolved queries
Job Type: Full-time

Pay: R8000,00 - R12000,00 per month

Work Location: In person