Job Description

Fast-moving brands need faster-moving minds, that's where you come in!
We have a terrific in-office opportunity for a Brand Manager to join a renowned FMCG Brand Group's Head Office in Johannesburg's Northern Suburbs.
As part of a heritage organisation known for its iconic South African (and Southern African) fast moving consumer goods , the Brand Manager will be an innovative, detail-oriented individual with a high level of financial acumen. Someone skilled and ready to take on the challenge of research and commercialisation of the portfolio. You will work on either Snacks or Beverage Portfolio of brands.
This rewarding opportunity will see the successful candidate joining a team who embrace a culture of high standards, teamwork, and accountability. The company celebrates its South African roots and fosters a workplace where collaboration thrives.
This role reports to the Marketing Manager.
We're looking for a Brand Manager to play a key role in shaping the future of iconic brands while contributing to an environment that values your skills, passion, and drive for excellence. Apply now to make a lasting impact!
Responsibilities
Deliver Performance Targets for Portfolio Across All Target Brands

• Ongoing market and industry analysis to provide recommendations for brand development
• Ongoing competitor intelligence
• Ongoing review of portfolio activity effectiveness to update or change plans as required budgeting & forecasting.

Deliver Local Portfolio & Brand Strategy

• Insights from pulling together existing research, market trends (global & local), competitors and internal data
• SWOT analysis
• Conduct consumer and market research to keep up to date with consumer trends, as well as trying to predict future trends
• Portfolio positioning - Identify how the brand is positioned in the market
• Develop brand plans/brand strategy for profitable company growth
• Development of 3-year portfolio strategy.

Deliver Consumer Communication Strategy

• Define and manage brand positioning and communication strategy using a variety of media
• Prepare/review all promotional, advertising, media, research and R&D briefs
• Participate in media strategy process, agreement & delivery of plans
• Develop and execute marketing campaigns aimed at communicating the brand message
• Maintain relationships (both internal and external partners)
• Monitor communication/promotional spend.

Management of All New Product Development Projects

• Development of commercial rational and justification
• Project management of all new product development projects
• Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
• Product / packaging development
• Implement launch and launch support plan
• Participate in monthly marketing & NPD meetings.

Requirements
The successful candidate must have/be:

• A completed commercial degree majoring in Marketing, Business Management, Finance or similar is essential
• A minimum of 2-3 years' experience as a Brand Manager gained in an FMCG environment is essential
• FMCG experience - non-negotiable
• Knowledge of IRI / Nielsen data experience required
• Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
• SAP knowledge is advantageous
• Strong focus on analytical skills (turning data into actionable insights)
• Knowledge of consumer, trader, customer, and shopper insights
• Project management expertise
• Knowledge of the NPD process
• Advertising experience from briefing to execution
• High levels of numeracy
• Ability to travel essential.

If you don't have the relevant experience required for this role, please consider your application unsuccessful.
City: Johannesburg
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3107

Skills Required