Job Description

First Ascent Brand Manager - Cape TownAt First Ascent, marketing is about understanding people xe2x80x94 and building awareness about how our products can satisfy their needs. Wexe2x80x99re looking for an experienced and versatile brand manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while collaborating with and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people person passionate about the outdoors who loves the rewarding challenge of building a brand, we want to hear from you.Understanding brand guidelines and consistently implementing the brand voice across all channels and marketing materialsConsistently evaluating brand imageResponsible for creative direction and on-point execution thereofDevise and define campaign strategy in collaboration with General Manager and Digital ManagerPut together a marketing calendar for the yearDriving the creative, briefing, planning and execution of our seasonal marketing campaigns aligned with our strategic objectivesManaging the marketing budgetPlanning and effective execution of product launchesDeveloping new business opportunitiesOrganising presentations and eventsManage campaigns for lead generation competitionsOwn relationship with key retail partners' marketing teamsResponsible for packaging/swing ticket design across all product categoriesExecution of the brandxe2x80x99s visual merchandising and graphic design requirementsWorking in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-xc2xacfacing communications, including print, digital, retail customers and video assetsConceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channelsManage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales supportGather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leadsPresent ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgetsAbout YouA bachelor's degree in Graphic Design, Marketing, Communications, or a related field (or the ability to demonstrate equivalent experience).3-5 years of experience in a (full-time) marketing team, either agency or brand side.Proficiency with Adobe Creative SuiteExcellent written and verbal communication skillsProven experience developing marketing plans and campaignsYou love the outdoors and regularly run, cycle or hikeStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with an eye for creativityExperience with marketing automation and CRM toolsBenefitsPension contributionMedical aid contributionDiscount on Performance Brands productsThe opportunity to partake in our sponsored running and cycling eventsNB this role is full-time in office and not hybridPerformance Brands is committed to the principles of the Employment Equity Act, and to achieving a representative and diverse workforce.How to apply:Applications accepted only via this Indeed advert.Attach copy of CV and cover letterJob Type: PermanentEducation:Diploma (Required)Experience:brand management: 3 years (Required)Application Deadline: 2023/11/17

JTJ Group