Job Description

Key accountabilities
1. Dealer Profitability
Management
- Analyze dealership financial statements to assess
profitability and recommend improvement plans.
- Track and report key dealer KPIs (e.g., gross margin,
working capital, ROI).
- Develop dashboards and MIS reports for dealer health
monitoring.
- Provide support and guidance to underperforming dealers.
2. Dealer Incentive
Schemes
- Design and implement incentive programs aligned with
company sales and service objectives.
- Coordinate with Sales, Finance, and IT teams to ensure
seamless incentive disbursement.
- Track dealer performance against incentive metrics and
share regular updates with stakeholders.
- Audit and validate claims related to incentive programs to
avoid misuse.
3. Dealer Advertisement
Fund (DAF)
Management
- Oversee the allocation, utilization, and audit of the Dealer
Advertisement Fund.
- Ensure adherence to guidelines and approval processes for
dealer-led advertising.
- Collaborate with the Marketing team for co-branded
campaigns and fund disbursal.
- Track ROI of local marketing efforts and recommend
optimizations.
4. Dealer Claims
Processing
- Establish a transparent and timely claims management
process for warranty, incentives, and other dealer
reimbursements.
- Coordinate with internal departments to resolve
discrepancies in claims.
- Comply with all internal process, compliance and approvals;
- Monitor claim turnaround times and maintain SLA
adherence.
- Implement periodic audits to ensure compliance and
accuracy.
5. Dealer / Customer
Financing & Banking
Relations
- Build and maintain relationships with banks/financial
institutions to facilitate inventory and retail financing for
dealers.
- Negotiate favorable terms for the dealer network and assist
in onboarding new financiers.
- Act as a liaison between the dealer and financial institutions
to resolve funding-related issues.
- Track dealer credit utilization and support in managing
dealer liquidity.
Minimum Qualification
- Graduate in Commerce / Business Administration
- MBA in Finance (preferred)
Experience
- Minimum 5 years of commercial marketing management experience, preferably in the automotive
industry or similar/related sector.
- Strong knowledge of product positioning, consumer trend analysis, campaign planning, development
and execution as well as strong project management experience.
- Proficient understanding of digital marketing and related platforms.
- Strong analytical and problem-solving skills.
- Financial acumen and understanding of cost optimization through ROI metric measurements.
Skills and attributes
- Strong analytical and financial acumen
- Excellent communication and stakeholder management skills
- Sound understanding of automobile dealer operations
- Proficiency in MS Excel, PowerPoint; experience with ERP systems (SAP, DMS, etc.) preferred
- Ability to work cross-functionally across Sales, Finance, and Marketing teams
- Collaborative, Agile and Bold person to support dealer network
Key Relationships
Internal Stakeholders 1. Sales Teams
2. Product Team
3. Aftersales Team
4. Marketing
External Stakeholders 1. Vendors
2. Dealership
3. IO Support functions

Skills Required