Job Description

The Field Marketing Graduate Trainee supports the Field Marketing Manager (FMM) and Field Marketing Specialist (FMS) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They work with the FMM and FMS to build strong local networks including opinion leaders and key influencers both online (social media) and offline. They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The Field Marketing Graduate is constantly out 'in the field' to make things happen, this is not an 'office' job. RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with: Expand all
Strategic Direction & Rightness of Brand Priorities

• Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
• Set clear goals together with the Consumer Collecting Manager/Specialist (CCM / CCS) and FMM to drive trial that engages new users (e.g. freshmen & women) and expands the consumer base within universities in your region.
• Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on infusing Red Bull into student life during key moments (study, sport, party, etc.), using a "from students for students" approach to create a credible brand image within universities and win students as loyal Red Bull consumers.
• Ensure a strong sales support program in place to drive distribution and stimulate sales, excite the trade and improve in store visibility in and around university.
• Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
• Use program tools and reporting features to steer an effective program focused on the right student groups and keeping a good balance among business priorities.
• Manage sampling requests externally and internally, ensuring these sit with the wider priorities.
• Use program tools and reporting features to track performance, find opportunities for improving targeting and other important strategic input (e.g. consumer perceptions), which will help to drive a smarter program.

Premium Appeal and Executional Excellence

• Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
• Identify local heroes in relevant Red Bull scenes and work together with the FMM to bring them to the world of Red Bull.
• Always have the "consumer" and "brand" eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity.
• Spend time in the field with Student Marketeers, coaching them on the job in order to have excellence in program execution that is successfully building brand and can love.
• Activate national and international best practices in & around universities encompassing the core program objectives.
• Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
• Ensure Student Marketeer have the required skills to conduct sales support activities thanks to great training tools like Ace of Sales.
• Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers.

Marketing Innovation

• Support the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
• Based on the knowledge and understanding of the region, help come up with digital and social media initiatives as an integral part of success in field activities.
• Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities with integrated 360 plans that fit the needs of the region.
• Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
• Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience.
• Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
• Participate in the creation of new and exciting local relevant stories to create a local face, with extended relevance and consumer touch points in print, TV and web.

Organizational Capabilities and Enabling Structure

• Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
• Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance in your time and maintain premium execution.
• Train and lead Student Marketeers with an 'empowerment' approach so they take ownership of their own targets that impact the business and give opportunities for development to the 'top' shining stars.
• Lead and inspire the team by sharing the strategy and explaining how they fit into it, coaching on the job and inspiring them to focus on building brand and can love in their programs.
• Maintain a growth environment and coach Student Marketeers towards development.
• Plan and conduct regular brainstorming, planning sessions, team building activities and navigations.
• Identify and nurture Shining Stars for the potential space-to-shine opportunity.
• Work cross-functionally with HR & Legal to manage administrative tasks related to team employment (legal, contracts, payroll, etc.).

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:

• Ideally a former Student Marketeer who loves and lives the brand and recent graduate (Bachelor's Degree, preferably in Marketing)
• Understands the core scenes in the region and has strong networking skills.
• A strategic thinker who takes initiative and ownership and "makes things happen".
• A 'connector' who has excellent communication and networking skills, who can open doors and excite people of an idea.
• Strong 'can do' attitude, strives for perfection and love for the detail in every project.
• Leadership, motivation and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Excellent communication skills, including presenting and training abilities.
• Is willing to learn and commit to people management and their development.

• Travel 20-30%

WHERE YOU'LL BE BASED
JohannesburgGauteng, South Africa
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In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.
Field Marketing Graduate Trainee
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Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

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