Job Description

Minimum Requirements

Minimum 2 years external sales experience

(food service or FMCG preferred).

Matric / Grade 12

.

Traceable references

(at least 2).

Own reliable vehicle

and valid driver's licence. Must

reside on the East Rand or surrounding areas

. Strong communication, negotiation, and relationship-building skills. Target-driven with excellent planning and time management.

What We Offer

Competitive salary - Basic + Car Allowance + commission structure. Company fuel card -Business Mileage covered. Cell phone +airtime+Data / Laptop Opportunities for growth within a rapidly expanding business. Supportive team and excellent product range to sell.
Our sales team plays a vital role in driving growth, exceptional service delivery, and long-term customer relationships. The External Sales Representative is a client-facing, results-driven role responsible for identifying opportunities, expanding our customer base, and ensuring that clients receive outstanding service and support. This role requires professionalism, energy, strong communication skills, and a commitment to achieving sales targets while representing the company with integrity.

Core Competencies

Integrity:

Demonstrates honesty, professionalism, and ethical conduct at all times.

Dependability:

Reliable, punctual, and consistent in meeting responsibilities and commitments.

Achievement / Effort:

Sets challenging personal goals and actively works toward exceeding them.

Communication:

Able to listen effectively, understand client needs, and present solutions clearly and confidently.

Initiative:

Takes proactive action, solves problems independently, and actively seeks opportunities for improvement.

Organisation:

Manages time, territory, and workload effectively to achieve goals and deliver results.

Objectives of the Role

Represent the company professionally with strong knowledge of our product range, value-added services, and operational capabilities. Generate revenue through new business development and the growth of existing accounts. Research customer needs and identify how our solutions meet their operational and commercial requirements. Plan effectively, manage a sales pipeline, and meet sales targets set by management. Build and maintain long-term customer relationships that contribute to client retention and basket expansion. Support company sales, marketing, and operational strategies to ensure a consistently high-quality customer experience.

Key Responsibilities

Sales & Business Development

Create and implement an effective sales plan aligned with company objectives. Identify, pursue, and secure new business opportunities through cold calling, prospecting, and networking. Conduct needs analyses to understand client requirements and present suitable solutions. Achieve agreed-upon monthly, quarterly, and annual sales targets.

Customer Relationship Management

Build, maintain, and grow long-term relationships with clients across assigned territories. Conduct regular client visits to assess needs, gather feedback, and identify additional sales opportunities. Resolve customer queries and issues promptly to ensure high levels of customer satisfaction. Monitor customer behaviours, buying patterns, and potential risks; report concerns to management.

Pricing, Products & Market Awareness

Maintain understanding of product range, pricing, GP expectations, and stock availability. Monitor competitor activity, industry trends, and market conditions to support sales strategies. Assist in recommending pricing adjustments, discounts, or customer proposals in line with company policy and GP requirements. Participate in product presentations, tasting sessions, demonstrations, and marketing initiatives.

Sales Reporting & Administration

Maintain accurate and up-to-date records of all sales activities, customer interactions, and opportunities using CRM / pipeline tools. Track and analyse sales metrics to monitor performance and identify areas for improvement. Prepare sales reports, forecasts, and feedback for management as required. Complete all administrative tasks timeously, including call reports, credit applications, pricing requests, and customer onboarding requirements.

Collaboration & Company Representation

Work closely with sales support, procurement, operations, warehouse, and finance teams to ensure seamless service delivery. Communicate customer needs, feedback, and potential opportunities clearly to internal teams. Attend industry events, trade shows, and exhibitions to expand networks and generate leads. Uphold company standards, values, and service expectations in all customer interactions.
Send your cv with at least 2 references to olivia@the-chefs-table.co.za

Job Type: Full-time

Pay: From R11500,00 per month

Education:

High School (matric) (Required)
Experience:

External Sales: 2 years (Preferred)
Language:

English & Afrikaans (Preferred)
License/Certification:

drivers licenses and own reliable vehicle (Required)
Location:

Benoni, Gauteng 1501 (Preferred)
Work Location: In person