Job Description

About us

SEEN.tv is a video publisher, using AI and AR to help people tell their own stories. We've got 7M subscribers. Today we're building the biggest human experience library on earth. Tomorrow, we'll be the world's most immersive storytelling company. Ask us what that means in the interview.

Full-time | Cape Town

This role sits at the centre of Yusuf Omar's life and work.


You help keep everything moving. Schedules. Travel. Messages. Priorities. Chaos.


Seen TV is a decolonial media company telling the stories mainstream media ignores. Yusuf Omar is the co-founder and on-camera face of the organisation, working across journalism, filmmaking, speaking, partnerships, and global travel. The pace is fast. The stakes are high.



We're looking for an Executive Assistant who is calm, sharp, organised, and proactive.

What You'll Do

Own Yusuf's calendar. Protect focus. Manage competing priorities.


Handle travel logistics across countries and time zones. Flights, visas, accommodation, schedules.


Manage inboxes and messages. Flag what matters. Kill what doesn't.


Be the connective tissue between Yusuf and the team. Follow up. Close loops.


Anticipate problems before they happen and solve them quietly.


Keep systems tidy. Docs, contacts, notes, reminders.


Help with light research, coordination, and logistics as needed.

What You Should Be Good At

You are extremely organised and detail-oriented.


You are proactive. You do not wait to be told.


You communicate clearly and respond fast.


You are calm under pressure and good with moving parts.


You understand discretion and trust. This role requires both.


You are digital-native and comfortable with modern tools.


You are smart, kind, and capable.

What This Is Not

This is not a passive admin role.


This is not a 9-to-5 inbox job.


If you need rigid structure and slow pace, this is not the role.

How to Apply

Keep it clear and human.


Send:

1 sentence about your relevant experience 1 sentence on how you use AI 1 sentence about a difficult problem you solved


We love AI and use it across the company. But please don't send a generic, ChatGPT-sounding application. We can tell :-)



If you are calm, sharp, and thrive in fast-moving environments, we should talk.



We are Seen.


Are you?