Job Summary
We are seeking a dynamic, detail-oriented Events & Branding Coordinator to join our team. The ideal candidate is a strong communicator and project manager who can execute high-impact events, maintain brand consistency, build strategic partnerships, and ensure seamless operational processes across departments. This role plays a critical part in elevating brand presence, driving engagement, and contributing to revenue growth through targeted events and partnerships.
Key Responsibilities
Branding & Communication
Manage monthly brand updates including email signatures, wallpapers, and Wi-Fi passwords.
Submit monthly branding audit reports and deliver quarterly brand audits for all events and sales branding touchpoints.
Ensure brand consistency across all physical and digital channels.
Supplier & System Management
Conduct supplier onboarding in line with company policies.
Ensure BC System compliance, including raising PRs, issuing POs, and providing status updates for payment releases.
Maintain clear communication between events, marketing, finance, and suppliers.
Event Planning, Execution & Innovation
Execute event roadmaps, proposals, and documentation on schedule.
Manage event budgets and ensure alignment with goals such as ROI, lead generation, and brand awareness.
Drive event conversion growth by increasing lead generation and improving event-related sales potential.
Launch at least one innovative event concept per quarter to enhance audience engagement and competitiveness.
Expand key event series quarterly to support sales activations and business growth.
Evaluate and report quarterly ROI for all events (minor and major).
Address all event-related issues promptly with proactive backup strategies.
Revenue Growth & Partnerships
Identify and drive second-revenue opportunities such as sponsorships, merchandise sales, or virtual events.
Secure a minimum of one new sponsorship or partnership per month.
Grow brand partnerships by securing at least three major collaborations per quarter.
Lead the successful execution of the Q2 Annual Partnership Invitational.
Stakeholder Collaboration
Facilitate monthly alignment meetings with Marketing, Sales, and Digital to discuss event objectives, plans, and performance.
Work cross-functionally to ensure smooth workflow and communication across departments.
Employee & Member Engagement
Execute monthly employee engagement initiatives and assist in delivering blueprint events.
Facilitate ongoing monthly staff engagement and deliver one major engagement each quarter.
Support member/public engagement activities that strengthen brand community.
Requirements
Qualifications
Diploma/Degree in Events Management, Marketing, Communications, or related field (preferred).
2-4 years' experience in event coordination, branding, marketing, or partnerships.
Experience with event reporting and brand audits is advantageous.
Skills & Competencies
Strong organisational and project coordination skills.
Excellent written and verbal communication.
Proficiency in Microsoft Office (Excel, Word, PowerPoint) and basic marketing tools.
Ability to manage multiple projects under tight deadlines.
Strong stakeholder management and problem-solving skills.
Creativity in conceptualising and executing new event ideas.
Financial and budgeting understanding, particularly PR/PO processes.
Ability to work under pressure and adapt in fast-paced environments.
Please send you CV to
**If you do not recieve any feedback within 14 days, please consider your application unsuccessful.**
Planet Fitness
Company
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