Job Description

Event Sponsorship Sales Executive
Location: Cape Town - Hybrid (Office based in Bergvliet, 2 days per week)
Employment Type: Permanent
Reporting to: Head of Sales / Commercial Lead
Role Overview
The Event Sponsorship Sales Executive will be responsible for driving sponsorship revenue across a portfolio of events by identifying, pitching, negotiating, and closing sponsorship and partnership opportunities.
This role is focused on outbound B2B sales, building long-term sponsor relationships, and consistently achieving sponsorship revenue targets. The successful candidate will be commercially driven, confident engaging senior decision-makers, and experienced in selling event sponsorship packages, brand partnerships, and related commercial offerings.
Key Responsibilities
Sponsorship Sales & Revenue Generation
Proactively identify and secure new sponsorship opportunities for events
Sell event sponsorship packages, brand partnerships, and related commercial offerings
Manage the full sales cycle: prospecting, pitching, negotiation, closing, and follow-up
Achieve and exceed monthly and event-based sponsorship revenue targets
Upsell and cross-sell sponsorship packages where appropriate
Client & Relationship Management
Build and maintain strong relationships with corporate sponsors and partners
Act as the main point of contact for sponsors throughout the sales process
Ensure sponsor requirements are clearly communicated and aligned internally
Maintain accurate client and pipeline data within the CRM system
Market Engagement & Collaboration
Conduct outbound sales via phone, email, LinkedIn, and meetings
Identify potential sponsors aligned to each events audience and positioning
Collaborate with internal marketing, events, and operations teams to deliver sponsor value
Stay informed on industry trends, competitor activity, and sponsorship opportunities
Required Experience & Skills
Essential
Proven experience in sponsorship sales (events, conferences, exhibitions, media, or similar)
Strong B2B sales background, ideally selling to mid-to-senior-level decision-makers
Demonstrated ability to close sponsorship deals and work to revenue targets
Confident outbound sales approach with excellent communication and negotiation skills
Ability to manage multiple sponsorship opportunities simultaneously
CRM experience and structured sales pipeline management
Advantageous
Experience selling event sponsorships, exhibition space, delegate packages, or advertising
Background in conferences, exhibitions, media, sports, or live events
Experience working in a hybrid or fast-paced sales environment
Personal Attributes
Commercially driven and target-oriented
Confident, persuasive, and relationship-focused
Organised with strong follow-through
Comfortable working independently and collaboratively
Professional, resilient, and results-focused
Working Model & Location
Hybrid role: Office-based in Bergvliet, Cape Town, approximately 2 days per week
Remaining time remote / field-based as required
Why This Role
Opportunity to work on high-profile events and sponsorship portfolios
Direct impact on revenue growth
Collaborative, entrepreneurial environment
Strong scope for performance-based success and growth

Skills Required