Job Description

Duties and Responsibilities

The Equipment Sales Representative at Orchard Agri Worcester will be responsible for selling agricultural equipment and machinery directly to farmers and other end-users. This role requires a dynamic sales professional with in-depth knowledge of farming equipment and the ability to build strong relationships with customers.

Key Responsibilities:

1. Sales and Customer Engagements:

Engage with farmers and other end-users in the agricultural sector to identify their equipment needs Present and demonstrate farming equipment, explaining the features, benefits, and operational capabilities. Provide customized solutions based on the customer's specific farming operations and machinery requirements. Negotiate and close sales deals to meet or exceed monthly sales targets.

2. Lead Generation and Market Development:

Proactively generate new leads and develop a strong sales pipeline by visiting farms, attending agricultural events, and leveraging the company's existing customer base. Follow up on sales leads provided by the Spares Counter Sales Representative and workshop team. Identify opportunities for upselling and cross-selling related equipment or services. Provide Leads to Spares and Workshop: Identify opportunities for the spares and workshop teams during customer visits or sales discussions. Examples include potential maintenance work, part replacements, or after-sales service needs. Ensure that such leads are shared with the appropriate team members for follow-up. Build long-term relationships with customers to encourage repeat business and referrals.

3. Product Knowledge and Technical Expertise:

Maintain comprehensive knowledge of Orchard Agri's full range of agricultural equipment, including tractors, harvesters, sprayers, pruners, cultivators, mowers, motorcycles and other machinery. Keep up to date with the latest industry trends, new technologies, and competitor products. Attend training sessions and equipment demonstrations to stay informed on product features and updates.

4. Customer Support and After-Sales Service:

Provide customers with guidance on the operation, maintenance, and servicing of purchased equipment. Coordinate with the workshop and service teams to ensure timely delivery, setup, and any required after-sales support. Address customer concerns and resolve issues related to equipment performance, warranties, or service requirements.

5. Sales Reporting and Administration:

Maintain accurate records of sales activities, customer interactions, and market feedback. Prepare regular sales reports and updates for the Sales Manager, including forecasts and performance metrics. Collaborate with internal teams to ensure customer orders are processed efficiently and equipment is delivered as promised..

Qualifications and Experience:

Experience:

Minimum of 3 years of experience in agricultural equipment sales, or related sales experience in the farming or heavy machinery industry.

Education:

High school diploma or equivalent required; further qualifications in sales, agriculture, or mechanical engineering would be an advantage.

Industry Knowledge:

Familiarity with the agricultural sector and the specific equipment needs of fruit, nut, grape, berry, and citrus farmers in the Western Cape region.

License:

A valid driver's license is essential, as the role will require regular travel to farming operations and customer sites.

Skills:

Sales Skills:

Proven track record in meeting or exceeding sales targets, with the ability to close high-value deals.

Customer Focus:

Strong customer relationship management skills, with the ability to engage effectively with farmers and other end-users.

Product Knowledge:

Deep understanding of agricultural equipment and its application in various farming operations.

Technical Aptitude:

Ability to learn and explain the technical aspects of farming machinery.

Communication and Negotiation:

Excellent verbal and written communication skills, with the ability to negotiate effectively.

Self-Motivation:

Driven and proactive in pursuing new business opportunities and managing multiple sales tasks.

Working Conditions:

Full-time position based in Worcester, Western Cape. Requires frequent travel to farms and other customer sites within the region. Some weekend and after-hours work may be required to accommodate customer schedules and events.
Job Types: Full-time, Permanent

Work Location: In person