Job Description

Closing Date 2025/04/13
Reference Number EDU241004-5
Job Title Email Marketing Specialist
Job Type Permanent
Campus National
Department Marketing
Number of Positions 1
Location - Town / City National
Location - Province National
Location - Country South Africa
Minimum Education Level Bachelors Degree | Advanced Diploma
Job Category Marketing
Job Advert SummaryEduvos is looking to employ a Email Marketing Specialist on a permanent basis at any of our National campuses.Type of role:PermanentPurpose of the role:The Email Marketing Specialist is responsible for developing and executing email marketing campaigns aimed at engaging both prospective and current students. The focus is on creating and optimizing email customer journeys and touchpoints to maximize conversions and sales, ultimately supporting enrollment and retention goals within the private higher education sector. This is a highly technical role who is an expert at Microsoft Dynamics and Marketing automation tools.
Minimum RequirementsMinimum qualifications required:

• Bachelor's degree degree in Marketing, Data Science, IT or a related field. Certification in Microsoft Power Platforms, Marketing and Sales Portal is advantageous

Minimum experience required:

• Minimus of 4 years experience in email marketing, preferably within the education sector.
• 6+ years of experience in email marketing, preferably within the education sector.

Duties and Responsibilities

• Owner of all customer journeys for entire business; creating a single view of the customer throughout customer Lifecyle.
• Design and execute data-driven email campaigns, using Microsoft Dynamics Marketing portal, from customer inception through to graduation.
• Segment customers based on where they are in customer lifecycle; deep understanding of customer communication strategy and effective use of MS Dynamics to ensure 40% open rate of all email communications.
• Upskill and lead Internal Communications Specialist on customer journey segmentation to ensure company has a single view of all stakeholder communications
• Map out and create customer journeys for both prospective and current students, guiding them through the enrollment process and ongoing educational experience.
• Identify key touchpoints and develop content for each stage of the journey, from initial inquiry to graduation and beyond.
• Utilize marketing automation tools to set up and optimize workflows that nurture leads, support student success, and drive conversions.
• Collaborate with the communications team to deliver compelling and engaging email content, including copy, graphics, and multimedia elements.
• Ensure all email content aligns with the institutions brand voice, messaging guidelines, and academic standards.
• Test and refine subject lines, CTAs, and email formats to improve open rates, click-through rates, and overall engagement.
• Monitor and analyze the performance of email campaigns, including open rates, click-through rates, conversion rates, and ROI.
• Generate and present regular reports to the marketing team and stakeholders, providing insights and recommendations for improvement.
• Utilize A/B testing and other optimization techniques to continuously improve campaign performance.
• Ensure all email campaigns comply with relevant regulations and best practices, including CAN-SPAM, POPIA and other data privacy laws.
• Stay up-to-date with industry trends, emerging technologies, and best practices in email marketing.
• Leverage MS Dynamics to support Communications Manager and Communications Specialists in delivering their communication strategies.
• Responsible for all customer journeys for end-to-end customer lifecycle, therefore must provide reporting and analytics to OpsCo and Exec Co on performance and optimization.

Functional and Behavioural CompetenciesFunctional competencies:

• Proficiency in email marketing platforms (Microsoft Dynamics, Power BI).
• Strong understanding of marketing automation and CRM systems.
• Excellent writing, editing, and proofreading skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with HTML/CSS for email template customization is a plus.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Proven track record of working in a fast-paced environment with tight delivery deadlines
• Experience in succesful client relations
• A discerning eye for branding aesthetics and meticulous attention to detail

Behavioural competencies:

• Strategic Thinking: Ability to develop and implement effective email marketing strategies that align with institutional goals.
• Creativity: Strong creative skills to design engaging email content and campaigns.
• Detail-Oriented: Meticulous attention to detail to ensure accuracy and quality in all email communications.
• Analytical Skills: Ability to analyze campaign data and metrics to optimize performance and drive conversions.
• Communication: Excellent verbal and written communication skills to collaborate with internal teams and stakeholders.
• Data Science: Ability to analyse large amounts of data for effective reporting and plaform optimisation.

Eduvos