Job Description

IMPRECCA VACANCY - EMAIL MARKETING CO- ORDINATOR (KLAVIYO- FOCUSED)

Role Overview:

We are looking for an

experienced Email Marketing Co- Ordinator

to own and scale our lifestyle and retention marketing channels.

This role is responsible for building, executing, and optimising email marketing that drives engagement, conversion, and repeat purchases across our customer base. Email is a core revenue channel in our business, not a support function, and this role plays a direct part in brand growth.

You will work closely with our founder, eCommerce & creative team to deliver high- impact campaigns aligned to commercial goals, launches, and seasonal moments.

Key Responsibilities:

Email Marketing Ownership:

Own the end- to- end marketing strategy, creative, execution, and optimisation using Klaviyo Build, manage, and optimise automated flows including:
Welcome Series
Abandoned Cart and Browse Abandonment
Post- Purchase and Retention
Win- Back and Re- engagement
Loyalty and VIP flows

Campaign Planning and Execution:

Plan, execute, and analyse campaign- based email sends for:

Product launches
Prmotions and sales
Seasonal and cultural moments
Ensure all campaigns are aligned with brand tone, visual identity, and business objectives Create graphics for email marketing campaigns

Segmentation, Performance and Optimisation:

Segment audiences using behavioural, transactional, and demographic data Continuously optimise subject lines, copy, send timing, and cadence Track and improve open rates, click- through rates, conversion, and revenue contribution

Testing, Reporting and Channel Health:

Run A/B tests across flows and campaigns to drive continuous improvement Monitor deliverability, compliance, and list health including opt- ins, unsubscribes, and spam prevention Track, analyse, and report on key KPIs including revenue contribution, engagement metrics, conversion rates, and churn and retention

Collaboration:

Work closely with the team to produce high- converting content Contribute insights and recommendations based on performance data Take ownership of outcomes including success, learnings, and improvements

Requirements:

Must- Haves:

2+ Years' experience managing email marketing in an eCommerce environment Proven experience driving revenue through lifecycle and retention marketing Hands- on Klaviyo experience, this is non- negotiable Strong understanding of customer journeys, segmentation strategies, and automation logic Solid analytical skills with the ability to turn data into action Strong copywriting skills Comfortable working in a fast- paced, performance- driven environment

Nice to Have:

Experience working in fashion, retail, or lifestyle brands Experience collaborating closely with creative teams Experience using Photoshop

About You:

You are:

Highly motivated and take pride in a job well done Proactive and always thinking a few steps ahead Friendly, respectful, and collaborative Excellent at time management and prioritisation A clear and confident communicator Resourceful and able to figure things out independently Naturally organised with strong attention to detail A creative problem- solver who enjoys improving systems and results Experienced in marketing, this is essential

Why Join Us:

Founder- led, fast- moving fashion brands Direct impact on revenue and growth Real ownership, your work matters and is visible Space to test, learn, optimise, and grow A collaborative, small team of creatives working toward the same goal: building strong, growing fashion brands

SALARY:

R8000- 10 000

START DATE:

Immediate

Job Type: Full-time

Work Location: In person