Develop and implement the Online Go-to-Market strategy consistent with the brand's goals.
Collaborate cross-functionally with Digital Marketing, Brand, Creative Services, and Planning to create a consumer-centric digital shopping experience.
Define the value proposition and ensure a seamless experience from brand advertising through the entire site journey.
Manage a seasonal, monthly, and weekly site content calendar to ensure freshness, relevancy, and balance between commerce and brand storytelling.
Optimize on-site search and cross-sells to drive conversion rates.
Lead in actively optimizing product placement and propose new merchandise strategies to engage consumers and drive profitable sales.
Liaise with clients, manage product inventory, pricing updates, and general static content changes.
Oversee in-site marketing elements update, manage error pages, and unpublish strategy.
Collaborate with the design team for website banners and e-newsletters.
Set up and distribute e-newsletters, and handle technical queries related to the website.
Generate daily and monthly sales reports, analyze online sales data, and stay updated on software or data trends.
Update the website for new mobile or computer systems.
Additional outputs:
Client Liaison
New product additions
Product Inventory
Product Pricing Updates
General Static Content Changes
In-site Marketing Elements update
Manage error pages
Unpublish strategy
Brief Design for website banners and e-Newsletters
eNewsletter Set-up and Distribution
Brief in all technical queries to the Project Manager
Daily Sales Reports
Monthly Sales & Google Analytics Reports
Responsible for all online activities
Stay up to date on software or data trends
Provide analytic reports of online sales
Updating website for new mobile or computer systems
Degree/Certificate/National Diploma in Ecommerce, Digital Content, Business Marketing, or a related field.
Minimum 4 years of experience as an Online/E-commerce Manager, preferably in a retail environment.
Proven experience in generating online sales and understanding web design software.
Proficiency in SEO, digital marketing, and web analytics.
Strong time management and organizational skills.
Ability to manage a team effectively.
* Experience with Adobe Photoshop, IDesign, UX, Dreamweaver, and Google Analytics and Shopify is desirable
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