Job Description

We're looking for a proactive and detail-driven eCommerce Content Coordinator to own the day-to-day management of our website content. You'll be responsible for planning, briefing, executing & maintaining content across the full customer journey, ensuring alignment with business priorities, brand standards & SEO best practices.


This role is pivotal in creating a seamless and engaging online experience that drives performance, conversion & customer satisfaction. If you're someone who thrives in a fast-paced environment, loves working across teams, and has a strong aptitude for systems and eCommerce platforms -- we want to hear from you!

Key Responsibilities

Website Content Planning + Manage and maintain a dynamic content calendar that reflects all campaigns & business priorities
+ Identify opportunities to enhance the site experience with relevant and timely content
+ Support the end-to-end content briefing process, ensuring deadlines and expectations are met
+ Update homepages, landing pages & promotional spaces in line with campaign plans
+ Ensure content is brand-aligned, customer-focused & optimized for SEO

Collaborate with internal teams to deliver timely and accurate content updates
+
Cross-Channel & Business Alignment + Align website content with merchandising, marketing & promotional strategies
+ Coordinate messaging across email, social, and paid media for a consistent brand experience
+ Partner with key stakeholders to support product launches, seasonal campaigns & key trading moments

Use data and customer insights to refine messaging and prioritise updates
+
Website Optimisation + Monitor performance and user behaviour to continuously enhance the website experience
+ Apply SEO best practices across content updates and landing pages
+ Conduct competitor research and share insights to stay ahead of industry trends

Explore and test new tools and innovations to drive engagement and efficiency
+
Back-End Maintenance & Issue Management + Maintain back-end systems (Amplience, SFCC) with consistent naming conventions and clear content structure
+ Proactively identify and resolve issues such as broken links, redirect errors, or load-time challenges
+ Escalate site issues appropriately to IT or Customer Service, ensuring timely resolution
+ Conduct regular audits and clean-ups to ensure a smooth and error-free customer journey

Who We're Looking For

You're a strong team player who thrives in a collaborative, cross-functional environment. You balance creativity with structure & you're excited by the ever-evolving world of eCommerce. You're hands-on, solutions-focused, and bring an ownership mindset to everything you do.

Requirements

Minimum 2 years' experience in a similar eCommerce or digital content role Relevant tertiary qualification (preferably in digital media, eCommerce, or a related field) Hands-on experience with content management systems and eCommerce platforms Familiarity with SEO, analytics tools (e.g., Google Analytics), and digital marketing principles Strong understanding of UX principles and website content strategy

Competencies

Highly organized with strong attention to detail Fast learner with a natural aptitude for systems and tech Excellent written and verbal communication skills Proactive and self-motivated - you take initiative and get things done Comfortable managing multiple priorities in a fast-paced environment Passionate about digital, retail, and creating best-in-class customer experiences online

Why Join Us?

We're not just looking for a content coordinator -- we're looking for a team member who'll bring fresh thinking, drive continuous improvement & help push our digital experience to new heights. If you're excited to shape the future of our eCommerce journey, apply now.

Please note: The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan.